With Google removing the ads on the right side of its desktop search results, marketers can see a big change in performance with the displayed ads at the top page being updated to 4 ads. Get more details about this change and other articles in the PPC domain in this Week’s PPC recap.
Monthly Archives: February 2016
Did 2016 start on a good note?
Compared to the last year, how did we fair this year? Here’s a comparison of campaign and keyword performance from one of our PPC accounts to determine whether this year holds more of good news or bad. The findings suggest that the year did start on a fairly good note with improved click rates and… Read more »
Checklist For Bing Campaigns After Importing AdWords Campaigns
Advertisers vie to stay ahead of their competitors. Having explored the PPC scope in AdWords, the next step that most businesses prefer to take is to start advertising on Bing too. A feasible decision here is to import your already performing campaigns to Bing and get started with it. But if you thought that by… Read more »
Weekly PPC News – New Automated Bidding Workflow
Is it time to kill your B2B whitepaper? How can you save money with the help of negative audiences? How the revamped workflow will simplify the process of choosing you automated bidding strategy? How you can make use of DSAs to save on your time? How you can integrate your PPC campaigns with social to… Read more »
Weekly PPC News – Big Difference Between Bing & AdWords BMM Match Type
Make use of visual reports for data mining, whether using search partner network affects your campaign positively, how remarketing should be effectively optimized, how bing ad extensions can be used to optimize your ads, if copying BMM campaigns from AdWords to Bing will result in query matching? Get answers to all these questions in the… Read more »
