[New Product] – Get Keyword Level Assistance With Karooya’s Amazon Attribution Tool

Posted by & filed under Amazon Ads, Product Updates.

If you run Google Ads for your Amazon listed products, then Amazon Attribution is a familiar term for your business. Attribution is the technique of determining the source directing traffic to your Amazon product listing for those who are not familiar with it. It assists in evaluating cross-channel performance. It not only aids in allocating… Read more »

How to Improve Conversion Rates with Amazon Attribution?

Posted by & filed under Amazon Ads.

Amazon Attribution helps you identify and attribute sales to the external promotional campaigns for products listed on Amazon. Giving the source its due credit aids in understanding the platforms that work well and providing insight into how to improve the platform to increase conversions.

Using Amazon Attribution Window to evaluate campaign performance

Posted by & filed under Amazon Ads.

Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.