How to Set Up Target CPA Smart Bidding For Your AdWords Campaign?

Posted by & filed under AdWords.

Target CPA bidding strategy lets you set your bid to drive more conversions from your campaign. Based on historical data of your conversions, AdWords determines through its algorithm which click is a prospect and which not. Accordingly the bids are tweaked to show your ad for instances with higher probability to convert.

How To View Your Keyword’s Close Variants in AdWords?

Posted by & filed under AdWords, Keyword Match Type.

In 2014, Google removed the option to opt-in/ out of close variants for exact and phrase match keywords. A recent announcement allowed Exact match keywords to trigger ads for relevant reordering and rewording¬†of your keyword. These changes made exact and phrase¬†match types less restrictive than earlier. However, it also in a way opened the window… Read more »

Preview Expanded Text Ads With AdWords Mock up Tool

Posted by & filed under AdWords, Expanded Text Ads.

Creating multiple ad copies helps understand which ad messaging connects with your audience. While creating your ads, you might not want to use the AdWords platform directly, but create ad messaging options that can be later reviewed and edited. Our AdWords Mock Up Tool or Expanded Text Ad Preview Tool helps advertisers create ad copies… Read more »