Weekly PPC News – Ad Customizers with IF and Default Values, Bing Ads ECPC and more

Posted by & filed under AdWords, Bing Ads, Karooya.

Here is the last week’s recap of PPC posts that discusses about competitive strategies to build for your search and organic actions, Bing Ads ECPC, new AdWords experience, Negative Keywords. Learn about all this and more in this post.   1. Bing Ads advertisers getting results with Enhanced CPC Bing Ads discusses how ECPC has been… Read more »

Mobile Marketing & Measuring its Success

Posted by & filed under AdWords, Message Extension.

Building on the micro-moments is what Google’s focus point was during their keynote session last year. The prospect of mobile marketing was speculated to be humongous along with a recurring deterrent – How to measure mobile success?   Then and now the question prevails as to how to determine mobile’s contribution in marketing campaigns. A… Read more »

Top PPC Blog Posts of Jan 2017

Posted by & filed under AdWords, Bing Ads.

The first month of the year and PPC space was filled with announcements, digital marketing findings for Q4 2016, best practices guide and other views from the experts around.   Here are the top 10 posts from Jan 2017.   1. Stay on top of campaigns across platforms with Automated Imports With the new Automated Imports,… Read more »

Weekly PPC News – Bing Ads Automated Imports, New Gmail Campaign Guide & more

Posted by & filed under AdWords, Bing Ads, Karooya.

This week’s recap of the trending discussion, views, opinions around the PPC space. Here are the top and handpicked news from last week.     1. Stay on top of campaigns across platforms with Automated Imports With the new Automated Imports, advertisers can now automatically sync their AdWords campaigns with Bing Ads. So, now you don’t… Read more »