Old vs New Exact Match Type Keyword – What Will Change?

Posted by & filed under Karooya.

2 years after the opt-in option for close variants in Exact Match and Phrase Match keywords was updated, a recent announcement intends to open Exact Match keywords to more search queries. This new change includes rewording and reordering of your exact match keywords, making exact match less restrictive.     Many PPC experts have shown their disapproval across the social media… Read more »

Landing Page Quality Score Checker

Posted by & filed under Karooya.

Improving Quality Score can be a tedious task if you are not sure of what to improve and how. As known, the major contributors to determine the QS are CTR, landing page experience and ad relevance. Each of these help give you an edge over your competitors. As higher quality score ensures: Improved keyword targeting… Read more »