Competitor PPC Audit – Why is it Important For Your PPC Account?

Posted by & filed under Karooya.

PPC audit is a key task for advertisers. To withstand the competitive winds, advertisers must not only optimize AdWords account (auditing campaign settings, ad copy, keywords, targeting etc.) but also audit the competitive landscape.     Doing this ensures that you don’t stay  behind the competition and have a complete know-how of your competitors PPC activities…. Read more »

Weekly PPC News – Ad Customizers with IF and Default Values, Bing Ads ECPC and more

Posted by & filed under AdWords, Bing Ads, Karooya.

Here is the last week’s recap of PPC posts that discusses about competitive strategies to build for your search and organic actions, Bing Ads ECPC, new AdWords experience, Negative Keywords. Learn about all this and more in this post.   1. Bing Ads advertisers getting results with Enhanced CPC Bing Ads discusses how ECPC has been… Read more »

Weekly PPC News – Bing Ads Automated Imports, New Gmail Campaign Guide & more

Posted by & filed under AdWords, Bing Ads, Karooya.

This week’s recap of the trending discussion, views, opinions around the PPC space. Here are the top and handpicked news from last week.     1. Stay on top of campaigns across platforms with Automated Imports With the new Automated Imports, advertisers can now automatically sync their AdWords campaigns with Bing Ads. So, now you don’t… Read more »