We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
Posts Categorized: Keywords
[New Feature] – Compare Performance Change Over Time in Amazon Ads
One quick and effective way to optimize your paid search performance in Amazon Ads is by comparing the performances over time.
Are Long Tail Keywords Still Relevant In Paid Search?
Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
How To Use Karooya’s ‘Great Converting Keywords Report’ For Amazon Ads?
The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign. Thus over period… Read more »
How To Use Keywords in Amazon Ads?
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
