For businesses to increase the chances of generating more clicks from their ads, they need to improve the number of times the ad appears for a search query result. Impressions is directly proportional to the clicks received, so ensuring that you make your ad show successfully for all relevant user queries directly impacts the clicks.
Posts Categorized: Keywords
Long Tail Keywords in AdWords
Long tail keywords are highly specific keywords which have low monthly search volume, relatively lower competition and higher chances of converting.
Keyword Traffic Analysis For Google Ads
[ This post has been updated on 7th July 2020 with the latest images as per the new Google Ads Interface. ] Google Ads and Keywords go hand-in-hand. Your targeting is incomplete without selecting the right set of keywords to bid for. So, here is a short post on how you can find your prospect… Read more »
Phrase Match vs Broad Match – Difference Between These Keyword Match Types
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
Google Ads Audit Template
Auditing your Google Ads account helps uncover improvement areas that can help boost up your campaign performance. But, of the many features and settings, which are those key tasks that need to be reviewed again and again? In this post we share a handy Google Ads Audit Template that can help make your auditing flow… Read more »
