Weekly PPC News – Updating View Through Conversions, Creating ETAs Made Easier by Bing Ads and more

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This week’s recap of ppc news covers google’s announcement of updating call ads, Facebook audience targeting, AdWords testing tools to put into practice, improvements made by Bing to simplify creating Expanded Text Ads and more.     1. A fast start to 2017 for click-to-call ads AdWords announced a new series of updates that will help… Read more »

Weekly PPC News – Price Extensions Available on All Devices, Optimizing Bing Native Ads and more

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Learn about improving your Facebook targeting, encrypting email ids for Customer Match, possibility of a second description in Expanded Text Ads, optimizing Bing Native ads and more in this week’s PPC news recap.     1. Price extensions can now show on all devices Previously displayed with mobile test ads, price extensions now are available to… Read more »

Competitor PPC Audit – Why is it Important For Your PPC Account?

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PPC audit is a key task for advertisers. To withstand the competitive winds, advertisers must not only optimize AdWords account (auditing campaign settings, ad copy, keywords, targeting etc.) but also audit the competitive landscape.     Doing this ensures that you don’t stay  behind the competition and have a complete know-how of your competitors PPC activities…. Read more »