A year back, Google announced their new ad format, Expanded Text Ads. Following that announcement, we launched the Expanded Text Ad Preview Tool to help advertisers create ads in the new format, share the ads and review it.
Posts Categorized: Product Updates
With customers using varied platforms to access information, advertisers are using this as an opportunity to reach out to them with their message wherever they are. However, simultaneously it becomes crucial to ascertain which is the source of traffic that is driving results? Knowing so, helps tailor your message as per the device type or invest… Read more »
An audit of your PPC account ensures that all the loopholes are covered up and required actionable steps are taken to improve the overall performance.
“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google AdWords. These conversion metrics drive almost all of the actions by advertisers. Here’s a simple example to illustrate the difference between these two metrics.