Top PPC Posts – Oct 2016

Posted by & filed under Google AdWords, PPC, Search Marketing.

This month, Bing Ads won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts.

Merkle | Digital Marketing Report Q2 2016 – Highlights

Posted by & filed under Google AdWords, PPC, Search Marketing.

The Q2 digital marketing report shows some interesting findings on how paid search is eating away the share of organic search even though the paid search spend dropped steeply from the last 4 quarters. Other insights include, data on the performance of expanded text ads beta stage, dropping CPCs, increased clicks on Google’s PLA’s, Facebook ad trends… Read more »