Top PPC Posts – Oct 2016

Posted by & filed under AdWords, PPC, Search Marketing.

This month, Bing Ads won the race by releasing the Expanded Text Ads for advertisers worldwide. What’s more, Google made the PPC space keep buzzing with their new Click-to-message ad extension, a discussion sure to gain momentum in the coming months. All this and more announcements and updates in this month’s recap of top PPC posts…. Read more »

Google’s Click and CPC Growth Timeline Chart

Posted by & filed under AdWords, PPC, Search Marketing.

Here’s Google’s QoQ timeline chart that shows how the paid click and CPC has evolved over the select eight quarters (Q3, 2014 to Q2, 2016) plotted against the major announcements made during the period. Data pulled out from Google’s quarter results   Q2 2016 Of the developments made, one of the significant ones was the change in the ad label color… Read more »

What Does AdWords ‘Conversion’ Metric Cover?

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Conversion, the metric that helps measure your campaign performance is an inescapable part of your AdWords account. You set up the tracking code to determine your conversion actions and how your paid ads have contributed in it. So what has changed? Conversion metric still remains an inevitable part, but what has changed is its components… Read more »

Merkle | Digital Marketing Report Q2 2016 – Highlights

Posted by & filed under AdWords, Karooya, PPC, Search Marketing.

The Q2 digital marketing report shows some interesting findings on how paid search is eating away the share of organic search even though the paid search spend dropped steeply from the last 4 quarters. Other insights include, data on the performance of expanded text ads beta stage, dropping CPCs, increased clicks on Google’s PLA’s, Facebook ad trends… Read more »

7 Common PPC Audit Tasks That You Must Know

Posted by & filed under AdWords, Negative Keywords, PPC, Search Marketing.

PPC account audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.  … Read more »