[Transcript] Display: Reaching the People You Want Where They Are

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Susan Wenogard, Partner Search Engine Marketing, Five Mills Inc., lead an interesting session during the SLCSEM Digital Marketing Conference where she discussed about Display Ads, Audiences targeting for display ads, Gmail ads and gave insights that sure will help advertisers see the results they desire from their Display campaigns. You can view the video here… Read more »

[Transcript] Paid Search Podcast – How To Find Negative Keywords

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In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified. You can listen to… Read more »

[Transcript] Create Effective Text Ads – Google Best Practices

Posted by & filed under AdWords, expanded text ads, Transcripts.

Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.   Here are the 5 videos and their transcripts to help you move forward with Expanded Text Ads…. Read more »