The recent Bing Ads Quarterly API Call was held in the month of January. The team made a series of improvements and updates that have or will soon be launched in the Bing’s API interface. Some of the announcements made were around Ad Extension Scheduling, In market and custom audiences, price extension, multi-account management and more.
Posts Categorized: Transcripts
Susan Wenogard, Partner Search Engine Marketing, Five Mills Inc., lead an interesting session during the SLCSEM Digital Marketing Conference where she discussed about Display Ads, Audiences targeting for display ads, Gmail ads and gave insights that sure will help advertisers see the results they desire from their Display campaigns.
During the SCLSEM 2016, Brad Geddes led an entire session where he discussed about audience targeting and the various aspects that improves the process of reaching out to the right customers at the right time.
Holiday season is round the corner. For advertisers using Google Shopping campaigns, this is the peak time when they can reap benefits from their PPC activities. So which areas should you drive your focus on, what were the trends during last year’s holiday season, Tracy Carmen and Amanda Melvin unearths some of the key findings and… Read more »
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.