Posted by & filed under PPC Roundup.

The landscape of digital marketing is evolving, with paid search, paid social, and artificial intelligence playing vital roles. Marketers now depend on the synergy of these elements for effective, targeted, and data-driven strategies as technology progresses. Here are the notable highlights of key features and updates that were trending in the year 2023.

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Posted by & filed under Google Ads Tips.

Quality Score is a crucial metric in Google Ads, directly influencing your ad ranking and cost-per-click. Yet, despite its importance, numerous misconceptions surround it, leading to confusion and potentially hindering campaign performance. This article aims to dispel these common myths and provide clarity on how Quality Score truly works.

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