Now you can create remarketing Lists of YouTube views and channel interactions, learn about keyword based pathway, get the AdWords Script to identify duplicate ad messaging in your account, learn about the metrics to measure AdWords performance and more in this Week’s PPC News recap.
1. 7 features you’ll only find in the new AdWords interface
Here a quick sneak peek into the new features to look forward to and what’s available currently in the new AdWords UI. Ginny Marvin gives a rundown.
2. Sophisticated Marketers Talk About Their Audience Targeting Strategies
Sean Callahan discusses with other marketers how they used LinkedIn as a solution for their brand marketing activities and the targeting strategies that contributed in achieving their marketing objective.
3. Using Your Landing Page Copywriting Skills
Kate Wilcox shares how to establish a relationship between your PPC ads and your landing page and ensure that the relevancy stays intact.
4. Remarket to your YouTube video viewers on Google.com
Google recently announced that advertisers can now use YouTube views and channel interactions to create remarketing lists for their search campaigns. Here is more about this.
5. Improve Your Facebook Ads Performance with Insights from Facebook Analytics
How Facebook Analytics can give you valuable insights that help identify opportunities, understand your audience and upgrade your marketing goals using the findings to optimize your Facebook ads.
6. How “Message Match” Can Lift Conversion Rates by 212.74% [Case Study]
Brad Smith shares some insightful data on increasing your conversion rate and decreasing cost per conversion while staying relevant in context.
7. Attack of the clones: Here’s a script to fight duplicated ads
Daniel Gilbert shares a useful script that can help you find duplicate ads in a large account and also identifies which ad was performing which is given a ‘keep’ label while the duplicate is given the ‘pause’ label.
8. What 2 Big Changes to Google AdWords Mean for PPC Marketers
Here are the benefits that you can reap out from some of the new and ongoing changes announced in AdWords. Chaitanya Chandrasekar explores it in this post.
9. Ad copy hack for your AdWords pathways
Boosting up your Quality Score by inserting keywords into the pathways of your ad copy. Jason Puckett discusses how to do it and how this can improve your ad relevancy.
10. How to Measure Performance in Google AdWords
Grey Doyle in this posts, take us through the metrics that can help you measure your advertising campaign’s and take insights from the metrics to build a successful campaign.
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