This Week the PPC landscape saw Google announcing new bidding strategies for Shopping Campaigns, simultaneously Bing announced couple of changes in Bing’s Merchant Center. There are some useful insights shared on how Google’s Shopping Campaigns have been affecting businesses and on the shopping trends that crop from e-commerce sites. All this and other informative posts enlisted for your reference.
1. Suite of automated bidding solutions for Google Shopping
After announcing Auction Insights last year, Google announced new bidding strategies in Shopping Campaigns the last week. Advertisers can opt for bidding strategy that best suits their objective. With Maximize Clicks, Target ROAS and Enhanced CPC bidding options, you can either automate the bidding or manually set them up. Read this post to get more insight on each of the options.
2. PPC Ads Not Performing? Reduce Cognitive Load
Even seasoned marketers end up struggling with ad copy, try many versions and discard the ones that don’t attract results. Andrew Goodman, suggests to reduce the bad and mediocre ideas and drive all energies in focused experimentation. One of the most reasonable practice for ad ideation would be to reduce visual clutter. Such evident, simple practices can reduce superfluous task and enhance your ad CTR. Read this post to know more.
3. 9 Frequently Asked Questions on PPC Advertising
Assuming you are aware of the PPC landscape would be unjust. There are new entrants who are not well adept with PPC and its actions. This post lists down the commonly asked questions that might answer all ground-level doubts your have. So, if you are too reluctant about putting across your queries, read this post to get all answers.
4. Costs Per Click Around The World & Tips For Smart Global PPC Strategy
Larry Kim, shares the results of study conducted by their team on CPC across industries for countries around the globe. Along with the findings, he also shares some tips to build your international presence through SEM. PPC tactics such as using dimensions tab to understand country-wise performance or using geo-bid modifiers could make you target smarter globally.
5. Improvements to Bing Merchant Center
Bing’s Merchant Center is going through major revamp. This post puts down all those upcoming changes that will enhance BMC functionality in the coming few weeks. Clubbed with details of the changes in BMC feed format (already incorporated), this post is a must read if you are using Bing’s platform for creating Shopping Campaigns.
6. What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Carrie Albright, details out her findings on a study conducted on 8 accounts she handles. The purpose of her study was to understand the shopping trends across e-commerce sites and the flow of traffic by hour-of-day. This post discloses some interesting facts about the online retailers and how these marketers can make use of data to optimize effectively.
7. A new guide to great reporting in AdWords
Following up to the announced made few weeks before about the launch of Reports Editor, Google announced a guide to AdWords Reporting. Called Special Reports, it describes how to find actionable insights through the reporting tool. You must bookmark this guide for future reference as it can offer valuable understanding of your account’s performance. Read to know more.
8. Are Your PPC Ads Plaid and Your Landing Pages Polka Dots?
Discontinuity is what a marketer would not want from a user when they click their ads. Author, Jacob McMillen discusses how a mismatch in the landing page content and ad creative copy or ad’s keywords setting and copy, can ruin your objective of a respectable ROI. He shares how and why this issue occurs and how marketers should stress on the power of continuity. If you have encountered such an issue, read this post to know how to resolve this issue.
9. A Deep Dive into Google Shopping Performance
Google Shopping Campaigns brought about a revolution in the online space with advertisers given the power to promote products online. Samantha Noble shares findings of a study conducted on 1000 e-tailers on how shopping campaigns affected their business trajectory. The findings disclose that rising CPC is not a matter of concern for marketers as they are able to achieve praiseworthy ROI from these campaigns. Read this post for the details of the survey.
10. Are You Paying Attention To All The Details
As a marketer you are often asked to meet a certain objective, to lower cost per conversion or increase click through rate. However, there are pivotal things that need to be made a not of other than the expected. The author here shares his side of the story on how other components are equally essential and how a fully refined digital presence drives PPC campaigns. Read to learn more.
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