AdWords introduces new message extension, adds keyword forecast to keyword planner and launches location extensions for manufactures. Bing Ads, on the other hand, launched BMM keyword opportunity. More announcements, reviews and opinions in the PPC space, covered in this week’s PPC recap.
Here are the top news of last week.
1. Click-to-message ads bring a new and easy way to talk to customers
AdWords introduces a new message extension to help customers connect via text and initiate a conversation with the business. Know more about the features of this extension.
2. 10 Tips On Having A Holly Jolly #PPC Campaign
With the holiday season ahead, advertisers must be gearing up with their marketing campaigns. Here are the 10 things that will ensure for a smoother PPC campaign. Kelsey Jones discusses them in this post.
3. How to Calculate the ROI of Offline Transactions
Only measuring your online transactions? Find it difficult to link offline transaction with your Adwords campaign? Marketing Automation helps measure your offline ROI. Know how?
4. Are Expanded Text Ads Eating SEO Traffic?
ETA is the buzz word of the town. But did you know, data suggests that the organic traffic may witness a decline of 20% in coming months. Here is our take on how ETAs will affect the organic search results, especially on mobile devices.
5. How To Update Existing Bing Ads To Upgraded URLs
With Upgraded URLs Bing Ads has matched up with AdWords by allowing users to use a tracking template that helps in easier account management. In this post, Toby Lee discusses the steps to update to Upgraded URLs.
6. Bing Ads Exclusive: Broad Match Modifier Keyword Opportunity
Basis customer feedback that finding BMM for keywords was a time taking task, Bing Ads has introduced Broad Match Modifier Opportunity to help advertisers find relevant BMM keywords for their campaigns.
7. Announcing location extensions for manufacturers
Going a step further, Google has launched affiliate location extensions which intends to direct customers to a third-party retailer that sells manufactures’ products. It will be rolled out initially for US advertisers.
8. Google adds forecasting and trend data for existing keywords in Keyword Planner
You can now view forecast for your existing keywords in Keyword Planner and also how adding new keywords will impact your campaign. Ginny Marvin shares the details in this post.
9. 5 Ways to Make the Most of Your PPC Budget
Advertisers with limited budget might find it difficult to drive results, but here are five key strategies shared by Tony Park that will not make your budget act as a constraint. Know more.
10. The Adwords Quality Score: A Fundamental Necessity
Poor quality score adversely affects your ad performance, making it really important to focus on the key components of quality score ; Ad Relevance, Landing Page Experience and Expected CTR. More in this post.
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