Learn about the new features added in Bing Ads Editor, Parallel tracking to be set by end of this year, newer version of Facebook Ad Reporting, creating MSN audience ads, about the AdWords distance report, optimizing mobile ad copy and more in this week’s PPC News recap.
Faster, safer and better ad experiences for consumers – Google had introduced Parallel Tracking earlier this year to improve mobile site speed. With this announcement they shared that this feature will be required for all AdWords account from October onwards.
Bing Ads Editor features Structured Snippets, and enhanced Revert Changes – With this release Bing Ads editor made managing Structured Snippets in bulk available and the option to revert all changes made in campaign and ad group.
Improving Efficiency, Education and Optimization in Ads Manager – Facebook is in the process of launching a newer version of Ads Reporting to make it easier to analyze your ad’s performance and the customer dimensions such as age, gender etc.
5 QUICK TIPS TO OPTIMIZE YOUR MOBILE AD COPY – Optimize your mobile ad copy by applying available ad extensions. This and many such tips discussed to help advertisers make the most out of their mobile ppc ads.
Hidden PPC traffic killers – Andrew Goodman shares the 5 ways in which you might actually be blocking out relevant traffic triggered from your ppc campaigns. One reason being using relatively higher number of negative keywords.
Breaking Down AdWords Enhanced CPC Bidding – Here’s Robert Brady discussing about using eCPC, what it is and how this automated bidding strategy is worth testing while still keeping a close watch of the campaign activity.
5 FACEBOOK AD SETTINGS TO AUDIT IN YOUR ACCOUNT – To make you Facebook campaign more effective, Aaron Childs shares 5 such settings that you must re-review, one being geographic targeting.
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data – The newly launched MSN audience network is the buzz of the town. Here’s Ginny Marvin looking into how it works, the ad formats of the Microsoft audience ads and more.
Is Google AdWords Right For Your Business? Here’s How To Research and Find Out – AdWords is touted to be an effective route to reach out to customers. Here is how you can conduct a research to find out whether you should invest in the platform or not (if you haven’t yet started your AdWords campaign). Brad Smith discusses it in this post.
ANALYZING THE ADWORDS DISTANCE REPORT – Here is all that you wanted to know about AdWords Distance Report. What it is , ow you can comprehend , how to use it, how it affects your campaign performance. Jacob Fairclough shares all details in this post.
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