Weekly PPC News - Price Extensions Available on All Devices, Optimizing Bing Native Ads and more

Posted March 6th, 2017 by Kirti & filed under PPC Roundup.

Learn about improving your Facebook targeting, encrypting email ids for Customer Match, possibility of a second description in Expanded Text Ads, optimizing Bing Native ads and more in this week’s PPC news recap.

1. Price extensions can now show on all devices

Previously displayed with mobile test ads, price extensions now are available to be shown on all devices. This is to help users compare prices irrespective of he device they are on.

2. AdWords Expanded Text Ads could get even longer with second description line test

80 characters second description for your ad text copy is what AdWords may soon come up with. Ginny Marvin explores the findings in this post.

3. Troubleshooting Google Shopping Search Query Segmentation

Martin Rottgerding discusses the segmentation strategy for Google Shopping Campaigns and the problems that crop from it. Details in this post.

4. Level up” your gaming business with new innovations for apps

New innovations, ad formats, tools for monetization and measurement insights for apps were disclosed during the GDC conference earlier this month. The details about it here.

5. Bing Native Ads: How To Review & Optimize Performance

Using Bing’s Native Ads? Here is a little help to help you review the performance of native ads and steps to optimize it to generate results.

6. Encrypting Emails for Google AdWords Customer Match

Here are the steps shared by Michael Bartholow to help encrypt the email ids for AdWords customer match and use it for your gmail campaign/ RLSA campaign.

7. Unlock the Value of Audience Lists for Search

An infographic to help you unlock the potential of audience, leverage them for search and set up the expectations from the audience.

8. The Do’s And Hella Don’ts of SEO and PPC

Here are the things you must do and mustn’t do for your SEO and PPC activities, as shared by Acquisio and gShift. A reference guide for both beginners and experts by Chandal Nolasco Da Silva.

9. How to Refine Your Facebook Audience for Better Ad Targeting

Want to move a step forward with Facebook advertising? Discover how to create your Facebook custom audience segment and analyze with the help of audience insights.

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