Here are the top PPC posts for the last week which includes some of the major announcements made by Bing Ads, expert views and opinions about Expanded Text Ads, Merkle Digital Marketing Report released for the third quarter and more insightful articles from paid search space.
1. Hit the ground running with an all new campaign creation workflow
Wanting to make your Bing Ads campaign excel? Good News! Bing Ads recently announced a new campaign creation workflow to help advertisers design a successful campaign from the start.
2. Create more compelling call to actions for your business using mobile-optimized Expanded Text Ads
The moment everyone had been desperately waiting for. Bing Ads has globally released Expanded Text Ads for its advertisers. The wait is over, start creating your ads with the new ad format.
3. Now you can share budgets in Bing Ads, too
With Expanded Text Ads and a revised Campaign Workflow, Bing Ads also released ‘Shared Budgets’ that helps advertisers use a single budget that gets doled out to campaigns that have exhausted their budget. Ginny Marvin discusses about it in this post.
4. Life with Expanded Text Ads
In the recent PPCChat session moderated by Matt Umbro, PPC experts discussed about Expanded Text Ads, how they are handling mobile ad copy, things experienced while migrating ETAs to Bing Ads and more.
5. Why Did Your Last PPC Campaign Fail: 5 Most Common Reasons
So, you must have started with your PPC campaigns but have you got stuck with trying out ways to improve its performance? Neil Patel here discusses the 5 reasons why your campaign must have failed.
6. Google Mobile Impression Share Declines as Expanded Text Ad Volume Spikes
Nate Brown and Kelly McGee dig deeper into a speculation that there is some correlation between increase in ETAs and decrease in mobile impression share . Know more in this post.
7. Where Facebook Ads Are Beating Google
Melissa Mackey compares Facebook Ads with Google and the areas where it is comparatively more logical that the latter. How much do you agree? Read this post to know more.
8. Get Your Mobile Ready For The Holiday Season
Mobile carries a lot of opportunity for advertisers, especially in the upcoming holiday season. Kristin Vick, discusses some of the questions advertisers must ask to make the most out this holiday season.
9. Bing’s Expanded Text Ads Even Outperform Google’s [Data]
Mark Irvine compares the various aspects of Expanded Text Ads in AdWords vs. Bing Ads, post Bing’s major announcement this week. Details in this post.
10. Expanded Text Ads On Display – 3 Takeaways From A/B Testing
Here are the findings and key takeaways from A/B testing conducted on Standard Text Ads vs. Expanded Text Ads in display.
11. Merkle Q3 2016 Digital Marketing Report Released
Merkle released its quarter 3 Digital Marketing Report where some interesting findings were shared on how paid search has dropped from Q2, Organic Search fell YoY, and more.
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