This week’s PPC News roundup covers the updates made in the new AdWords Editor, Facebook ad hacks, Bing Ads’s Share of Voice metrics added to other competitive metrics, Roundup of ppc sessions from SMX Advanced 2017 and more.
1. AdWords Editor 12 offers a fresh look and new features to help simplify your workflow
New version of AdWords Editor is improved for faster download and is updated with new features such as custom rules, maximize conversions bidding strategy and more.
2. Interview: Managing PPC Seasonality with Machine Learning
Team from Acquisio discusses about seasonality in PPC advertising, how paid accounts are affected by it, preparing for seasonal fluctuations and tips to manage season campaigns manually. Chandal Nolasco Da Silva shares the details.
3. Facebook Ads: 6 Hacks to Boost Conversions
Ashley Ward shares the 6 ad creative hacks designed to improve your ad’s creative and discusses the many ways you can make your ad attractive and compelling.
4. See how you stack up with inline competitive metrics
Bing Ads has updated its performance metrics with the addition of ‘Share of Voice’ metrics to help ascertain the effectiveness of your ads.
5. Target Profitable Customers with Facebook Value-based Lookalike Audiences
Facebook upgraded its Lookalike Audience with lifetime value feature. Tara Johnson takes you through how to create create value-based lookalike audience and how to leverage this feature for results.
6. Use the Buying Funnel to Grow Digital Marketing Revenue
A look into the digital marketing strategies to put into place in order to attain the objective of reaching out to new customers at the right stage of buying cycle. Learn more.
7. Easy Ways to Eliminate Wasted Ad Spend
With a limited paid search budget, you would want to spend each penny wisely. Joe Martinez discusses the areas to look at to eliminate wasted ad spend and save money.
8. SMX Advanced: A paid search roundup
Andreas Reiffen shares the roundup of the SMX Advanced 2017’s top sessions that will intrigue the advertises to try them out immediately.
9. Metrics Release: New Ways to Better Understand Interactions
Facebook has released a series of metrics that help advertisers track interactions with their ads or their Facebook page.
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