Bing shall soon provide an improved text ad experience, post the announcement made by Google, how SEOs need to pull up their socks with the expanded text ads taking most of the real estate. Also, get more insight on what potential the newly announced features have, how marketers must be prepared for demographic targeting, how voice search is resulting in ads being served for irrelevant queries.
All this and more in this Week’s PPC recap:
1. What You Need to Know About Google Demographics for Search Ads, Including 20 Months of Data
With demographic targeting having been launched, Andy Taylor discusses the major points that marketers must make a note of as this features starts getting rolled out.
2. Compatibility with Expanded Text Ads is coming to Bing Ads
Jamie Chung, from Bing Ads shares that Bing too will provide an improved text ad experience, post Google’s announcement of launching the new ‘Expanded Text Ads Format‘.
3. Managing Enterprise Level PPC Accounts
Here’s the transcribed streamcap from the ppcchat that discussed about what enterprise account are, how to manage these account, the rules that PPCers use while setting the enterprise account, and many more questions attended to.
4. Bing Ads now accepting signups for Shared Budgets pilot
Ginny Marvin shares the recent update from Bing Ads where they announced that they were developing the ability for marketers to share budget across multiple campaigns. Know more in this post
5. Introducing AdWords Conversion Import for Salesforce
Now easily track down your offline conversion led by AdWords clicks, with the help of ‘AdWords Conversion Import for salesforce’ that helps measure the same.
6. 10 ways to get ready for the new AdWords
Frederick Vallaeys discusses the potential of the features announced during the recent Google Performance Summit and how you should gear yourself up to use the new features.
7. Voice Search and PPC Relevance: A Match Made in Hell
Melissa Mackey shares how voice search is often leading to your ad being showed for irrelevant search queries and how the need of close variants has arisen as a result of this. What’s your take on this?
8. The High CPL Audit Checklist: What Are You Missing?
Witnessing a sudden spike in your CPL? Here’s a checklist that is worth considering when you find out the problem ad groups or campaigns. Get in control of your leads with this useful audit checklist by Abby Woodcock.
9. How to Get Credit for Your AdWords Conversions
If your conversion getting attributed to a different source other than PPC, then Adam Lundquist shares the solution for it, i.e., by utlizing a different attribution model. Learn more in this post.
10. Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be Accounting For
Andy Taylor discusses the possible impact of expanded text ads on organic search and how along with PPCers, SEO also need to brace themselves up for this new feature.
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