Is it the right time to expand your PPC campaign? How to use Facebook and AdWords together to generate some astounding results? Get digital marketing insights from Merkle’s Q1 report. Use the AdWords Script to identify some of the common AdWords mistakes. All this and more covered in this Week’s PPC News.
So, if you missed out on the trending topics, here are they:
1. Facebook and AdWords: Better Together
Paid search audience exposed to Facebook advertising drove 30% more Return on Ad Spend, a study has revealed. Knowing so, this post discusses the ways in which you can utilize both the platforms together to generate results. Tara West shares insight in this post.
2. How to Break into Bilingual PPC
Till now you were running your PPC campaigns locally, but is it the right time to go global? Francine Rodriguez shares useful tips to figure out if you must expand and how you can go about doing so.
3. How to Solve the 3 Biggest PPC Problems
No problem is a problem if you are aware of the solution to tackle it. Such is the case with PPC manage who often run into issues with their PPC account, Melissa Mackey discusses the three major and basic problems faced and how to solve them.
4. Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Is being a data nerd a must-have skill for a successful PPC account manager? Partially yes, but being over dependent on data might just hinder the making other necessary decisions, discusses Matt Umbro in this post.
5. Increase PPC Efficiency by Segmenting Google Search Partners
Amanda West-Bookwalter suggests drawing comparison between your search and search partner network performance to make strategic bidding decisions accordingly. Learn more in this post.
6. Use an order ID to minimize duplicate conversions
Google recently announced the filtering of duplicate conversions from the same device by inserting the Order ID in the AdWords conversion tags. Learn more about this update in this announcement.
7. How to check if you’ve screwed up your AdWords account
Spending too much time trying to save your PPC account from making any mistakes? Daniel Gilbert shares an AdWords script which will scan your account to identify some of the common mistakes made in AdWords. Made simple!
8. Paid search rules for ROI on mobile: report
Here are the highlights of a study conducted on the ‘State of Mobile Advertising‘ that reveals that paid search is the channel for advertisers to generate leads and drive direct sales. Get more insight about the report here.
9. The Ultimate Paid PPC Tools Showdown
Here’s Luke Alley’s presentation on the popular PPC tools that ease off some of the key things such as, call tracking, reporting, competitive research etc. Get the entire showdown of all these tools here.
10. Merkle | Digital Marketing Report Q1 2016 – Highlights
Merkle recently launched its Q1 digital marketing report. Here are some of the important highlights from the report.
Related Articles:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.