Google’s Mobilegeddon took the majority of attention, the last week, with the impact it has had on less mobile-friendly sites. Also, Bing launched its beta version of Native Ads and Google launched Manufacturer Center. Other articles discuss building effective RLSA campaigns, tricks to run AdWords scripts, creating custom affinity audience and more
All the above and more listed out in this new edition of Weekly PPC News:
1. Are You Tracking the Most Important PPC Stats?
You would agree that analyzing campaigns play a more critical role than creating it. If the performance is not ascertained then it affects making informed decisions. No more fiddling with reports. Here are the key statistics you need to keep a tab on discussed by Richard Stokes, Founder AdGooroo.
2. The Aftermath of Mobilegeddon and What It Means for Marketers
Not many website owners could predict the impact ‘Mobilegeddon’ would have, when Google first announced it. But, with Google laying emphasis on mobile-friendliness as a ranking criteria from Apr 21, the results are astonishing. The organic traffic of non-mobile-friendly sites have dipped as a result of which they have risen their AdWords CPC. The author discusses all the findings on Mobileggedon in this post. So, if you overlooked Google’s algorithm update, you must be re-strategizing.
3. 4 Basic RLSA Strategies You Should Definitely Pursue
Remarketing List for Search Ads lets your ad reach to a highly segmented audience. You can easily create custom audience lists and assign pre-defined rules as best suits your marketing objective. The author discusses some key strategies that if adopted could improve your AdWords performance. Make use of this detailed post and read it thoroughly.
4. Four Big Mistakes Hotels Make With International PPC Marketing
Hotel industry is not behind in using PPC tool for their marketing activities. For hotels going global with their campaigns, they would definitely not want to make any of the mistakes mentioned in this post. One of them being, not localizing your content that best suits customers in a region. This post will definitely grab your eyeballs and get you to start doing some ground-research.
5. Bing Native Ads Have Arrived! Advertisers Beware: You Might Lose Control
Launched in US currently, the beta version of Native Ads was announce on 20th July. For users, the irritation caused by unnecessary flashing of ads , will no longer be there, as Bing makes ads a part of the content. Margot da Cunha details out the impact it would have on advertisers and how Bing will determine displaying of such ads. Read this post for more details.
6. New Device Launch Campaigns
John Cosley, Director, Global Brand and Digital Marketing at Microsoft & Bing, discusses guidelines to set up a new device launch campaign. He shares valuable findings basis which you could align your launch. So, make the most out of the insights pulled out from Bing’s Network and make your device take the pedestal.
7. Tricks For Running AdWords Scripts In Multiple Accounts
If you are looking for a time saving mechanism then it lies in the hands of AdWords Scripts. Frederick Vallaeys shares expert tricks that makes it easier to run scripts across multiple accounts. So, if you fell out of track while working on AdWords scripts, then this post will definitely sort things out for you.
8. Google Introduces Manufacturer Center Tool
Now manufacturers can enhance their product data using the newly launched ‘Manufacturer Center‘. This platform allows brands to make their product more influential and can ease out the decision making process for the users. For users, they get to easily access information. Read more in this post.
9. Create Your Own Display Audiences With Custom Affinity Segments
Marketers opt for Display campaigns to communicate about their business and ,much important, reach relevant audience. This has been made simpler with Custom Affinity Audience. This feature in AdWords lets you define your niche audience basis interests and websites. Laura Collins discusses all this and also the steps to create custom affinity audience. So, if you are yet to explore this feature, then this post will educate you enough.
10. Combine Inbound Marketing With PPC for Maximum Impact
The author shares his opinions on how PPC and Inbound Marketing, if combined can better your website’s performance. He discusses ways in which they can go hand-in-hand. So, if till now you had been using both these strategies separately, you can combine them to test how it affects your business.
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