Posted by & filed under PPC Roundup.

Learn about the new Facebook Custom Audience targeting, LinkedIn Carousel Ads, overview of AdWords call extensions, using AI to optimize campaign performance, creating more targeted PPC landing pages and more in this week’s PPC News recap.

 

Introducing New Requirements for Custom Audience Targeting – With this announcement Facebook offers more accountability and transparency in Custom Audience Targeting. The new update will help advertisers show the origin of audience information and other requirements.

 

New innovations remove friction from discovering products in store and online – At the Search Expo Advanced, Google made three announcements that would help people find the business and engage with them online.

local catalog ads adwords

 

Google updates ‘Ad Settings’ to allow users to turn off targeting signals – With this update customers can now view an updated ‘Ad Settings’ option for limiting ad personalization, along with ‘Why this ad?’ notices wherever the ad is being displayed.

 

5 PPC Best Practices to Maximize Performance – Liraz Rahmin Postan shares the PPC best practices to maximize your ad and campaign’s performance.

 

An Overview of AdWords Call Extensions – Timothy Jensen in this post discusses about setting up AdWords Call Extension, editing call conversions and finally tracking its performance

tracking call extension performance

 

Four ways you can use AI to optimize your AdWords campaigns – With artificial intelligence becoming mainstream, Manish Dudharejia shares the 4 ways in which you can start taking advantage of it for your AdWords campaigns.

 

LINKEDIN’S NEW SPONSORED CONTENT CAROUSEL ADS – LinkedIn rolled out the Content Carousel Ads which gives advertisers the option to have 10 images in a single ad. Vernon Johnson gives more insight into this new ad format and whether you should use them or not.

linkedin carousel ads

 

How Targeted Do You Need to Make Your PPC Landing Pages? – Pauline Jakober shares insights from a case study suggesting the importance of creating more targeted landing pages.

 

Expanding In-Stream Video Ads to more advertisers globally – With this announcement twitter announced that the in-stream video ads will be available to all advertisers in the 12 global markets.

 

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