Bing Ads makes available US location targeting, AdWords new interface is now available for all advertisers, to view conversions from Safari update your website with site-wide tagging, insights into using Manual bidding instead of automated bidding, how the daily budget change will impact the PPC space and more in this week’s PPC News recap.
1. Dynamic Search Ads now available in Bing Ads Editor
In continuation to the announcement of DSA in US and UK, DSA have now been made available in Bing Ads Editor to help make campaign management of DSA campaigns more effective.
2. Bring more foot traffic to your business with YouTube and Display ads
Google makes store visits and location extensions available for YouTube and Display ads, and help business have a better understanding of their offline performance in comparison to online marketing channels.
3. The importance of site-wide tagging for accurate conversion measurement
Following up to the change made by Google to conversion data, businesses need to update their website tags with site-wide tagging to continue capturing the conversions driven through Safari.
4. The new AdWords experience is now available to everyone
The announcement made earlier this year of a new AdWords interface is now available for all advertisers to use and put to practice.
5. Target your customers with US county targeting
Bing Ads announced targeting US country location targeting that lets businesses drive focus to customers living in specific countries. It is available of both, web interface and Bing Ads Editor.
6. Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
Andy Taylor shares learning from the 2016 trends that suggest growth from Local Inventory Ads and Google Maps ads during holiday season, and how advertisers can take advantage of this opportunity.
7. Adwords: Higher Conversions & Lower CPA With Manual Bidding
Reasons why automated bidding should be replaced with a manual bidding strategy to achieve higher conversions. Ryan Kh, discusses in this post.
8. Google’s Opportunities Tab Makes Prioritizing Product Feed Errors a Data-Driven Decision
Here is how the Opportunities tab to get insight into which products have been disapproved or products that are impacting performance.
9. 13 Reasons Why PPC Brand Bidding Is a Must
Pauline Jakober shares the 13 reasons that make it important for advertises to bid on brand and close the gap between your branded ads and organic results.
10. UPDATED The AdWords 2x budget change: Considering the potential impact
Google recent updated the usage of daily AdWords budget by 2x. Ginny Marvin discusses what this change means and what impact it will have.
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