This week’s PPC News roundup accounts the sunsetting of Bing Ads campaign planner, script to simplify your AdWords reporting, creating actionable reports, how to stay creative while creating your text ads, biggest trends in PPC in 2017 and more.
1. Campaign Planner to sunset July 26, try our Keyword Planner
Bing Ads has announced that Campaign Planner will no longer be available from July 26th and the launch of new Keyword Planner to help advertisers with deeper keyword insights.
2. Expanding Your AdWords Account With The Google Display Network
Melissa Mackey explores the targeting options available for GDN and how to optimally use it to expand your ad’s reach.
3. GETTING TO THE POINT – HOW TO CREATE ACTIONABLE PPC REPORTS
Why have a report that covers all metrics when you can declutter and show more reasonable insights with metrics that matter to your business. Rachael Law elaborates on this time-saving mechanism.
4. The biggest trends & changes in PPC so far in 2017
Ginny Marvin recaps some of the changes, announcements and ppc trends that the year 2017 has witnessed from the start.
5. A MASTER CHECKLIST TO KEEP YOUR PPC RUNNING SMOOTHLY DURING A SITE RELAUNCH
During a site relaunch, what are the things or the features that will ensure your ads run smoothly without disrupting the flow.
6. Calculating Bid Adjustments: How to Set More Specific Bids In AdWords
Here is all that you wanted to know about bid adjustments, how to set them up, how much bid modifier to set, using multiple bid adjustments and other effective means to decide specific ids for your campaign.
7. What to Do When You’re Stuck in a PPC Text Ad Rut
Going through a creative block while writing your text ads. Kristin Palmer shares some of the ideas that can help your creative juices flowing.
8. This script automates adding any AdWords data to a Google spreadsheet
To simplify AdWords reporting for advertises, Frederick Vallaeys shares a useful script that will help pull out your AdWords data to a spreadsheet.
9. Introducing AdSense Native ads
AdSense native ads was released the last week, to help publishers optimize user experience for their visitors. It is easy to use and available in compatible sizes.
10. Google is Testing a New Design for Mobile Search Results
A sneak peek into google’s new design tests for paid and organic search results on mobile device. Matt Southern shares the findings.
Related Links:
Stop the wasted ad spend. Get more conversions from the same ad budget.
Our customers save over $16 Million per year on Google and Amazon Ads.