This Week’s PPC news covers the key things to check with your Facebook account, Amazon’s shifting its focus to Google Shopping, targeting high net-worth individuals in AdWords, psychological principles to improve ad messaging and more.
1. Why Is My Google AdWords Bid So High?
So, what is jacking up your AdWords bids and how do they end up amounting to a higher value than anticipated. Nick Eppinger discusses the reasons in this post.
2. New Script: ETA Migration Checker
Martin Roettgerding shares a useful AdWords tool to keep a track of ETA migration process. Now, with standard ads removed, you might want to make use of the insights about your ETA performance.
3. Amazon Focusing on Mobile with Google Product Listing Ads
Merkle’s Andy Taylor explores why Amazon is shifting its focus on mobile PLAs and adopt a different strategy than the one used for text ads.
4. How to target high-income consumers with AdWords
Wesley Parker divulges into the unexplored domain of targeting where marketers can target people based on their household income. Learn about how to target individuals with high net-worth.
5. Why SMBs Are Spending More on Digital Marketing
A survey disclosed that 75% of SMBs plan to spend more on advertising and 15% of those will cut out their spend to invest in the digital space. Here’s why this change has happened and how it will effect them.
6. How to use psychological principles to improve ad copy
Working on improving your ad copy? Jason Puckett in this post take you through how marketers can translate emotion in their ad messaging and evoke emotions to increase the click-through-rates.
7. 3 PPC Features That Aren’t Ready For Prime Time – 2017 Edition
Melissa Mackey shares the 3 PPC features that are not prepared for prime time in the year 2017 and why. Are you trying any of these features, you can be alerted about this.
8. Three Tricks to Make Google Merchant Promotions Work for You
Here are the tricks to set up Google Merchant Promotions easily and also get approved without any errors. Taylor Chatterton discusses in this post.
9. Top 3 SEM Problems That Your Ad Groups Can Solve
Identifying these 3 problems in your AdWords account can be fixed by reorganizing your account’s ad groups and can help optimize your PPC performance.
10. 7 Monthly Facebook Advertising Checks to Monitor Account Health
The 7 things to review with your Facebook account on a monthly basis for a hygiene check. Molly McCarty discusses in this post.
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