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Learn about the new features added in Bing Ads Automated Imports feature, the new AI driven announcement made in AdWords, using LinkedIn Video ads to uplift your content marketing strategy, about Google deactivating AdWords with no recent ad spend and more in this week’s PPC News recap.

 

New features for importing your campaigns from AdWords to Bing Ads – After announcing Automated Imports, the last year, Bing Ads has been in the process of evolving it more to help advertisers spend less time and gain more from this feature. Here is an update of some of the new options introduced.

advanced option- importing in bing ads

 

AdWords is fully switching to the new experience – With this update AdWords announced that all the features are now available in the new user interface, along with a couple of improvements made as per user feedback. Learn more.

 

What 2 AI-Driven AdWords Launches Mean for PPC – Frederick Vallaeys discusses about the recent announcements by Google that uses AI for AdWords responsive ads and shopping campaigns. Here is more in-depth analysis of AI in the PPC space.

 

Take Your Marketing to The Next Level With LinkedIn Video Ads – Here is how using video campaigns can be useful to take your content strategy to a new level. Alex Rynne discusses the best practices of running LinkedIn video ads.

 

7 Red Flags to Search for in Your Google AdWords Account – Wondering what’s keeping your AdWords performance from growing? Tiger Rensch shares the common signs that reflect a poor managed account and how to identify it.

 

Early Results from Google Local Search Experiment Campaigns Look Promising – Andy Taylor looks into the performance of local search campaigns (which are locally focused ads served on Google Maps and Google search by using information from Google My Business) that had been added as an experiment for some advertisers.

 

local search ads experiment - adwords

 

Google to Deactivate Non-Spending AdWords Accounts This Month – Here are the details of a recent announcement made by AdWords about deactivating accounts with no ad spend in the last 15 months. Matt Southern explores this update.

 

New Google Data on Shopping Keywords – If you have been running Google Shopping ads then here is some useful information about the usage of shopping keywords by mobile users. Roger Montti shares details in this post.

 

What You Need to Know About Facebook’s Exclusion Targeting to Earn Your Best Advertising ROI – While advertising on Facebook, excluding audience has become an important tactic, especially if unsure about your ad’s reach. Here is a tutorial to help you implement it in your campaign.

exclude facebook custom audience

 

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network – Anya Pratskevich discusses what the recently launched Microsoft Audience Network has to offer for campaigns in Bing Ads platform.

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