This Week’s PPC News recap of news circulating in the PPC space. From google announcing null Quality Scores for keywords with low impressions to google restricting the data earlier showed in Keyword Planner. All this an more in this week’s roundup.
Here are the top 10 PPC News:
1. Facebook organic reach is down 52% for publishers’ Pages this year
Tim Peterson shares data that show that the organic reach of Facebook has fallen by 52%, arguably as a result of the Facebook making a page’s organic reach dependent on people sharing their posts rather than a page appearing on their feed.
2. AdWords’ New Device Bidding Best Practice Recommendations
Use bid adjustments to control your spend by devices rather than dividing your campaigns as per the device. Julie F Bacchini shares the best practice for using device bidding.
3. So we have 45 more characters in AdWords text ads… Now what?
Pauline Jakober, in this post, explains how to strategically go about re-creating your existing text ads while transitioning to the new ad format. Learn about the approach that you could consider.
4. How to create winning ad copy using a scientific approach
Understand the conversion formula that can be a framework for creating your text ads. Purna Virji breaks down the framework and explains the intricate details in this post.
5. Providing more transparent Quality Score reporting
Starting September, Google will be rolling out null Quality Score when there aren’t enough data to determine the Quality Score for a keyword. Here is the announcement for the same by Google.
6. How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
Robert Brady attends to the question of why CPC is increasing, whether they will increase forever and how you can win the bidding war by perfecting your AdWords strategy.
7. Text Versus Product Ads: Shopping Peaks, Valleys, and Plateaus
Here are some of the findings from the Marin Cross Marketing Report 2016, that gives insight on the effective ad type for reducing cost, increasing clicks and maximizing returns. More details in this post.
8. Google officially throttling Keyword Planner data for low spending AdWords accounts
AdWords users might start noticing limited data in the Keyword planner data. This is a change introduced primarily for accounts with low monthly spend. How limited the information will be, Gregg Finn shares in this post.
9. Here’s an AdWords script to apply shared campaign negative lists everywhere
Daniel Gilbert shares a useful script to help advertisers share campaign negative lists easily with multiple campaigns, especially when you have created some new campaigns. Get the script here.
10. Google AdWords Begins Restricting Keyword Planner Data for Non-Advertisers
Here’s Jennifer Slegg’s take on the restriction imposed on the keyword planner data and what effect it will have on businesses, SEO industry. More details in this post.
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