Google updates the Shopping ads with two new metrics -product status and absolute top impression share, starting late Spetember Ad Rotation to show only two options, learn about using ad customizers based on user’s location, what KPI’s to set for your PPC campaign and more in this Week’s PPC News recap.
1. New reporting to show how often your Shopping ad is in the top spot
Google is rolling out product status reporting and absolute top impression share in shopping campaigns, to help advertisers identify product gaps and measure campaign’s competitiveness.
2. Introducing a better, simpler ad rotation
Google is redefining how ad is shown to users, by updating the ad rotation options to only two settings -“optimize” and “rotate indefinitely”. This change is set to be rolled out in late September.
3. The 10 Most Important PPC KPIs You Should Be Tracking
Chandal Nolasco da Silva suggests that PPC campaigns should be matched to KPIs which can help properly ascertain your campaign performance and demonstrate ROI.
4. HOW TO MAINTAIN DATA QUALITY TO SUCCEED AT GOOGLE SHOPPING
Before building a strong Shopping foundation, here are the two areas that are essential to Google Shopping that should be advertiser’s focus point from the start.
5. Google Introduces Absolute Top Impression Share Metric For Shopping
Learn more about the new metric launched by Google, Absolute Top Impression Share. Understand how this metric can be advantageous in getting insight about your Google Shopping Campaign.
6. Blocking Ads from Pages that Repeatedly Share False News
Facebook has gone a step ahead in blocking the ads from pages that share false news. Such offenders will no longer be able to advertise on the Facebook platform.
7. Amazon grows its programmatic ad business
Shareen Pathak shares how Amazon platform is evolving its programmatic ad business as well as getting more advertisers to use their marketing services.
8. What You Need to Know About AdWords’ New Ad Suggestion Beta
Know more about the new beta ad suggestions introduced by AdWords to help advertisers add more ads to their campaigns. Bethany Bey discusses what ad suggestions are and how they work.
9. USE AD CUSTOMIZERS TO IMPROVE NON-BRAND CONVERSION RATE BASED ON A USER’S LOCATION
Learn about using ad customizers based on your user’s location, how to build the text ad using the ad customization details and finally the outcome that you can expect.
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