Learn about using event tracking audiences, voice search as a solution for advertisers in 2018, auditing a low performing account, why Bing Ads is a must-have in your PPC strategy, new forms of automation that can be applied to your AdWords account and more in this week’s PPC news recap.
Using Event Tracking Audiences to Improve Your RLSA Ads – Joe Martinez discusses about using Google Tag Manager, building event tracking audience and reaching them effectively.
The future of search and the new 3Ps of marketing – Bing Ads explores how the search space is evolving and how the future of search will affect marketing into looking into the dramatic approaches to connect with audience.
With video ads, rewards go both ways – Facebook shares recent findings relevant for advertisers who utilize the Facebook’s Apps & Services. Te study suggests how 3 out of 4 mobile gamers are receptive of in-game ads if they are able to play it for free.
HOW TO AUDIT A LOW PERFORMING ADWORDS ACCOUNT – Diane Chelius sheds light on the tactics on identifying the recurring problems of a low performing account and following steps to make it healthy again.
Grow your business faster with machine learning: Part I – Google shares first part of best practices series from brands that have made machine learning a medium to find new opportunities and solutions.
PPC techniques for businesses with a limited budget – Not all businesses can spend on AdWords extensively, but that doesn’t restrict them form using this platform to connect with their audience. Here are the techniques to set up your AdWords campaign with limited budget and still get effective results.
Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – In his latest whiteboard session, Rand Fishkin discusses not to rely solely on the AdWords keyword search volume and try different types of keywords instead.
What You Can Automate in PPC & How to Get Started – Artificial Intelligence was one of the most preferred trends of PPC experts for this year. Frederick Vallaeys though vouches for it, shares his thoughts on new forms of automation that can bee applied to PPC accounts.
Voicing an Opinion: The Future of Paid Voice Search – Voice search has been speculated to evolve each year and with digital assistants Amazon Echo and Google Home, the year 2018 will see voice search as a solution for advertisers. Dan Roberts discusses about the world of voice search in this post.
6 Reasons Why Your Paid Search Strategy Must Include Bing Ads – Bing Ads though a preferred PPC platform falls at the 2nd place in comparison to AdWords. Lucinda Honeycutt discusses the positives and why using Bing Ads is a must for your PPC strategy.
Related Links:
- 4 PPC Trends Expected To Impact 2018
- 5 Things Purna Virji’s AMA Session Taught Us
- 7 Common PPC Audit Tasks That You Must Know
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