Apple is all set to release the new version of Safari this month, which will also see them going live with ITP 2.0. An upgradation from ITP 1.0, now the 24-hour window cookie access will be removed, making it more difficult to track back cross-site conversions.
Posts Categorized: Bing Ads
AdWords and Bing Ads have both become preferred paid search platform for advertisers. They give each other head-on competition when it comes to new features and updates. The changes introduced by AdWords are sooner seen been adopted by Bing Ads as well. But it would be wrong to say that Bing Ads is a follower,… Read more »
After setting your campaigns, you might find out where your customers are coming from majorly. To improve the performance from that source (which can be a device, location, time or day etc) you can take the help of Bid Adjustments and tweak the bids there.
Clearly Bing Ads has ensured not to miss out on what is being offered on their competitor platform, AdWords. One of such features is AI driven Automated Bidding. It has been their focus area since 2016 with the launch of Enhanced CPC, followed up with Maximize Clicks the last year. Earlier this year they further expanded… Read more »
In an insightful article on Search Engine Land, Christi Olson writes about importance of search terms report in Bing Ads.