Adding relevant negative keywords will limit your ad from being displayed for queries that are deemed irrelevant or can impact the brand image.
Posts Categorized: Google Ads Tips
Strategic decisions need to be taken by businesses unsure about how the situation might change, for worse or for better. It calls for reviewing where the businesses are spending and where costs could be curtailed to avoid any wastage.
Micromanaging your negative keywords might be a tedious task. To ease out, grouping common set of negative keywords helps organize your account. Negative Keyword List spares marketers the time spent in manually adding the same set of keywords across campaigns.
Corona outbreak has resulted in global unrest. As a result, businesses are taking a back step on their marketing initiatives and reducing their advertising spend.
For a healthy Google Ads account, you need to keep reviewing the search terms that triggered your ad. It can be quiet a tedious task to do. The Search Terms Report makes it a little easier, thus saves time.