How to Cut PPC Cost During Uncertain Times

Posted by & filed under Google Ads Tips.

Strategic decisions need to be taken by businesses unsure about how the situation might change, for worse or for better. It calls for reviewing where the businesses are spending and where costs could be curtailed to avoid any wastage.

5 Negative Keyword List Best Practices

Posted by & filed under Google Ads Tips, Negative Keywords.

Micromanaging your negative keywords might be a tedious task. To ease out, grouping common set of negative keywords helps organize your account. Negative Keyword List spares marketers the time spent in manually adding the same set of keywords across campaigns.

4 Ideas to Use Your Search Terms Report

Posted by & filed under Google Ads Tips.

For a healthy Google Ads account, you need to keep reviewing the search terms that triggered your ad. It can be quiet a tedious task to do. The Search Terms Report makes it a little easier, thus saves time.