Merkel recently released their Digital Marketing report for Q1 2019. Google Shopping gained popularity when compared with text ads, impact of Apple’s recent release of ITP 2.1 on audience targeting strategies, Amazon advertising continues to grow where as Facebook faces downside in this regard.
Posts Categorized: AdWords Tips
Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
Your PPC account has pre-defined limits of using some of the key features, a thing often missed out by advertisers. Though the limits are considerably large and haven’t been the cause of concern, knowing about it can help plan your campaigns more effectively.
Merkle released its Digital Marketing Report for Quarter 4, 2018 last week. We elaborate some of the key findings from the report in this post. You can download the report from here
Geo Ad Customizers lets you create ad variations for each location (specified by you in your data feed) without spending much time and effort. And the result is not less than promising.