During the SCLSEM 2016, Brad Geddes led an entire session where he discussed about audience targeting and the various aspects that improves the process of reaching out to the right customers at the right time.
Posts Categorized: Transcripts
Holiday season is round the corner. For advertisers using Google Shopping campaigns, this is the peak time when they can reap benefits from their PPC activities. So which areas should you drive your focus on, what were the trends during last year’s holiday season, Tracy Carmen and Amanda Melvin unearths some of the key findings and… Read more »
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.
Sean Quadlin shares Google’s best practices to guide advertisers through the migration process of Expanded Text Ads, utilizing its benefits, setting up the expanded text ads, how to go about testing and optimizing the creatives to utilize its full potential.
In the SMX East 2016 session, Ginny Marvin (Paid Search, SearchEngineLand), Greg Sterling (Paid Search, SearchEngineLand), Babak Pahlavan (Managing Director of Measurement and Analytics, Google) and Jerry Dischler (VP, Search Ads at Google) discussed about the recent developments and product enhancements introduced by Google AdWords.