{"version":"1.0","provider_name":"Karooya","provider_url":"https:\/\/www.karooya.com\/blog","author_name":"Kirti","author_url":"https:\/\/www.karooya.com\/blog\/author\/kirti\/","title":"Weekly PPC News - SMX Advanced 2016 Recap, Reduce CPL with Similar Audiences","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"oKvLO2YbeC\"><a href=\"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-smx-advanced-2016\/\">Weekly PPC News &#8211; SMX Advanced 2016 Recap, Reduce CPL with Similar Audiences<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-smx-advanced-2016\/embed\/#?secret=oKvLO2YbeC\" width=\"600\" height=\"338\" title=\"&#8220;Weekly PPC News &#8211; SMX Advanced 2016 Recap, Reduce CPL with Similar Audiences&#8221; &#8212; Karooya\" data-secret=\"oKvLO2YbeC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Recap of the top announcements\/ features\u00a0made so far, SMX advanced 2016 session discussion PPC automation, how call only campaigns increase call rates, why broad match is still relevant to your AdWords campaign and more insightful articles covered in this Week&#8217;s PPC News recap.","thumbnail_url":"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2016\/07\/keywords_perform_callonly.png"}