{"id":10060,"date":"2019-10-07T17:42:32","date_gmt":"2019-10-07T12:12:32","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10060"},"modified":"2019-10-07T17:42:32","modified_gmt":"2019-10-07T12:12:32","slug":"weekly-ppc-news-linkedins-enhanced-targeting-toolgender-targeting-in-quora-ads-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-linkedins-enhanced-targeting-toolgender-targeting-in-quora-ads-and-more\/","title":{"rendered":"Weekly PPC News – LinkedIn’s Enhanced Targeting Tool,Gender Targeting in Quora Ads and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! Cross-account analysis with report editor, Update regarding\u00a0accelerated ad delivery, Availability of gender targeting in Quora Ads, LinkedIn adds enhanced targeting tool and more.<\/p>\n

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Easier cross-account analysis with Report Editor<\/a>\u00a0– To analyze Good Ads cross-account data and\u00a0identify cross-account patterns in your data without leaving Google Ads, report editor feature can help to do the same in real-time.<\/p>\n

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LinkedIn Adds Enhanced Targeting Tools to Help You Reach More of the Right Audiences<\/a>\u00a0– To have the more powerful reach and insights for your campaigns, LinkedIn is bringing more sophisticated\u00a0audience, targeting, and reporting features to Campaign Manager. Learn more here.<\/p>\n

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Google Ads\u2019 switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets<\/a>\u00a0– An informative post by Ginny Marvin<\/a> regarding an update from Google Ads to remove accelerated ad delivery for\u00a0Search and Shopping campaigns as well as shared budgets.<\/p>\n

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5 Google Display Ads Best Practices That Always Work<\/a>\u00a0– Sometimes, there are tactics or strategies that work best to gain success. In this post, Joe Martinez<\/a> explains five best tactics for Google display ads which always work.<\/p>\n

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Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC<\/a>\u00a0– It is quite frustrating to see Google allowing competitors to trigger ads with your brand keywords. In this article, Pauline Jakober<\/a> explains why you shouldn’t be bidding on competitor’s keywords and what\u00a0can you do to build your brand to protect your brand against his kind of \u201cattack\u201d?<\/p>\n

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LinkedIn retargeting strategies: B2B advertising for the win<\/a>\u00a0–\u00a0LinkedIn gives B2B advertisers some unique capabilities to interact with users who have visited the website but have not converted. In this post, Lauren Crain<\/a> will explain how to push users closer to purchase with LinkedIn retargeting strategies.<\/p>\n\"\"<\/a>\n

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How and why to A\/B test your Twitter Ads<\/a>\u00a0– How, by listening to your audience and A\/B testing your content helps to gain desired visibility, Michelle Lee<\/a> explains in this blog post.<\/p>\n

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Reach Your Target Audience with Gender Targeting<\/a>\u00a0– Quora has announced the availability of gender targeting which helps to reach potential customers at the right time with the right message.<\/p>\n

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Manage multiple accounts more easily with manager accounts<\/a>\u00a0– Introduction of three key updates: manager accounts, hierarchies, and\u00a0manager account shared libraries to meet your marketing goals while managing multiple accounts.<\/p>\n

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Related Links:<\/strong><\/p>\n