- \n
- Not led to conversions<\/strong>, or<\/li>\n
- Have a high ACoS<\/strong>\u00a0compared to the campaign or account average<\/li>\n<\/ul>\n
The recommendations are\u00a0generated using statistical analysis<\/strong>\u00a0and are presented in a structured, actionable format \u2014 helping you make confident decisions about which terms to exclude. By eliminating consistently underperforming search terms, you not only reduce inefficient spend but also improve overall campaign performance.<\/p>\n
<\/p>\n
If you haven’t yet signed up for the tool, then click here<\/a>.<\/p>\n
<\/p>\n
Report Types<\/h3>\n
<\/p>\n
You can view recommendations either at the\u00a0Account Level<\/strong>\u00a0(across all campaigns) or for a\u00a0specific Campaign<\/strong>. Use the dropdown menu at the top of the tool to switch between views. Based on your selection, Karooya uses the relevant search term data to generate the recommendations.<\/p>\n
<\/p>\n
Understanding the Three Tabs of Recommendations<\/h3>\n
<\/p>\n
Karooya organizes its recommendations into three distinct tabs, each tab gives a different lens on negative keyword optimization.<\/p>\n
- \n
- \n
- \n
- Must-Add Negatives<\/strong>: High-priority search terms that have a significantly higher ACoS than the campaign or account average and meet statistical significance criteria. These are the top offenders, shortlisted from the other two tabs, and are most likely to deliver meaningful savings if added as negatives. For a detailed explanation of this feature, refer to\u00a0Karooya’s “Must-Add” Negative Keywords \u2013 What it is and How to use it?<\/a><\/li>\n
- Non-Keyword Terms<\/strong>: (Previously known as Recommended Negatives<\/em>) Words appearing in your search queries that have gathered impressions or clicks but are not part of any of your keywords. While they may not be as inefficient as the top offenders, statistical analysis shows that they underperform and could be potential candidates for negative keywords.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- Multi-word Negatives<\/strong>: Longer phrases (two or more words) that consistently show poor performance when they appear together. These are useful for identifying patterns of underperforming queries and are typically added as phrase- or exact-match negatives.<\/li>\n<\/ul>\n
<\/p>\n
Each recommendation is shown with a\u00a0suggested match type<\/strong>, and you can\u00a0expand any entry<\/strong>\u00a0to view the actual search queries in which the term appeared, along with their performance metrics. Recommendations are\u00a0ranked based on potential savings and impact<\/strong>, helping you take action where it matters most. The UI also allows you to sort the data by clicking on column headers<\/strong>\u00a0and\u00a0filter recommendations based on various metrics<\/strong>, making it easier to focus on the most relevant terms for your goals.<\/p>\n
<\/p>\n
How to Review and Use Negative Keyword Recommendations in Karooya’s Dashboard<\/h3>\n
<\/p>\n
Follow these steps to review and take action on the negative keyword suggestions shown in your Karooya dashboard:<\/p>\n
Step 1:<\/strong>\u00a0Log in to your\u00a0Karooya Negative Keywords Dashboard<\/a>.<\/p>\n
Step 2:<\/strong>\u00a0Select the Amazon Ad Account you want to work on.<\/p>\n
Step 3:<\/strong> From the next dropdown, choose whether to view recommendations at the Account Level<\/strong>\u00a0or for a specific\u00a0Campaign<\/strong>.<\/p>\n
![\"select](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/10\/select-campaign-negative-keywords-karooya.png\")
<\/a>\n<\/p>\n
Step 4:<\/strong>\u00a0Browse through the negative keyword recommendations organized under different tabs \u2014 such as\u00a0Must-Add Negatives<\/strong>,\u00a0Multi-word Negatives<\/strong>, and\u00a0Non-Keyword Terms<\/strong>.<\/p>\n
Step 5:<\/strong><\/p>\n
- \n
- Click the\u00a0green tick<\/strong>\u00a0to accept a recommendation and instantly add it as a negative keyword to your campaign.<\/li>\n
- Click the\u00a0red cross<\/strong>\u00a0if you want to ignore the suggestion.<\/li>\n
- Click the\u00a0orange edit icon<\/strong>\u00a0to modify the keyword or its match type before adding it.<\/li>\n<\/ul>\n
![\"adding](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/10\/adding-negative-keywords-amazon-ads.png\")
<\/a>\n<\/p>\n
Step 6:<\/strong>\u00a0If you change your mind right after making a change, you can\u00a0undo the action immediately<\/strong>\u00a0from the dashboard.<\/p>\n
<\/p>\n
![\"undo](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/10\/undo-negative-keyword-changes-made.png\")
<\/a>\n<\/p>\n
<\/p>\n
![\"\ud83d\udca1\"](\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f4a1\/72.png\")
\u00a0Tips While Reviewing Recommendations:<\/strong><\/p>\n- \n
- If a recommendation seems too broad, you can\u00a0expand it to view the underlying search queries<\/strong>. From this list, you can choose to\u00a0add specific queries as exact-match negatives<\/strong>\u00a0instead \u2014 giving you more precision and control.<\/li>\n
- Be\u00a0cautious while adding negatives from the Non-Keyword Terms and Multi-word Negatives tabs<\/strong>. These tabs list all observed search terms that meet basic performance filters,\u00a0regardless of whether they have been statistically compared to the campaign\u2019s average<\/strong>. They may still be useful, but require closer review before taking action.<\/li>\n
- If you are reviewing\u00a0Account Level<\/strong>\u00a0reports, note that accepted negatives from this view\u00a0will not automatically sync to your ad account<\/strong>. To apply them, you\u2019ll need to\u00a0add them to a shared negative keyword list<\/strong>\u00a0and associate that list with relevant campaigns.\u00a0Learn more about shared negative lists and how to use them.<\/a><\/li>\n<\/ul>\n
<\/p>\n
![\"\ud83e\uddf0\"](\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/1f9f0\/72.png\")
\u00a0More Useful Features to Explore<\/h3>\nHere are some additional tools within Karooya\u2019s platform that can help you further optimize and manage your Amazon Ads campaigns:<\/p>\n
- \n
- Custom Negative Terms<\/strong>
\nThe\u00a0Custom Negative Terms<\/strong> feature allows you to manually add a negative keyword \u2014 even if it hasn\u2019t been suggested by the tool. It\u2019s especially useful when you want to evaluate a specific term on your own and decide whether it’s impacting campaign performance. Learn more<\/a><\/li>\n- Compare Performance<\/strong>
\nThis feature lets you compare performance data across different time periods for your account, campaigns, or ad groups. It helps you track changes over time, understand performance trends, and spot areas needing improvement \u2014 a powerful way to optimize your paid search strategy.\u00a0Learn more<\/a><\/li>\n- Ad Scheduler<\/strong>
\nThe\u00a0Ad Scheduler<\/strong> lets you control when your ads are shown by setting specific days and time slots. This helps avoid spending during low-converting hours and focus budget during high-performing windows, maximizing your ad efficiency. Learn more<\/a><\/li>\n<\/ol>\n<\/p>\n
Once again, click here<\/a> to sign up for our Negative Keywords Tool<\/p>\n
<\/p>\n
Note:<\/strong><\/em> Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0$3000<\/strong>.\u00a0Learn more<\/a>\u00a0and\u00a0sign up<\/a>\u00a0today to improve your ACoS.<\/em>\u00a0<\/em><\/p>\n
<\/p>\n
Related Links:<\/strong><\/p>\n
- \n
- Custom Negative Terms- What it is & How to use it?<\/a><\/li>\n
- [New Feature] Introducing Shared Negative Keywords List for Amazon Ads<\/a><\/li>\n
- [New Feature] Duplicate Keywords Report For Amazon Ads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Negative keywords play a pivotal role in saving unwanted paid search spend \u2014 and we have the perfect tool for that!<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6],"tags":[],"class_list":["post-10094","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=10094"}],"version-history":[{"count":15,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10094\/revisions"}],"predecessor-version":[{"id":25810,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10094\/revisions\/25810"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=10094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=10094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=10094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- [New Feature] Introducing Shared Negative Keywords List for Amazon Ads<\/a><\/li>\n
- Compare Performance<\/strong>
- Be\u00a0cautious while adding negatives from the Non-Keyword Terms and Multi-word Negatives tabs<\/strong>. These tabs list all observed search terms that meet basic performance filters,\u00a0regardless of whether they have been statistically compared to the campaign\u2019s average<\/strong>. They may still be useful, but require closer review before taking action.<\/li>\n
- Click the\u00a0red cross<\/strong>\u00a0if you want to ignore the suggestion.<\/li>\n
- Click the\u00a0green tick<\/strong>\u00a0to accept a recommendation and instantly add it as a negative keyword to your campaign.<\/li>\n
- Non-Keyword Terms<\/strong>: (Previously known as Recommended Negatives<\/em>) Words appearing in your search queries that have gathered impressions or clicks but are not part of any of your keywords. While they may not be as inefficient as the top offenders, statistical analysis shows that they underperform and could be potential candidates for negative keywords.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- Must-Add Negatives<\/strong>: High-priority search terms that have a significantly higher ACoS than the campaign or account average and meet statistical significance criteria. These are the top offenders, shortlisted from the other two tabs, and are most likely to deliver meaningful savings if added as negatives. For a detailed explanation of this feature, refer to\u00a0Karooya’s “Must-Add” Negative Keywords \u2013 What it is and How to use it?<\/a><\/li>\n
- Have a high ACoS<\/strong>\u00a0compared to the campaign or account average<\/li>\n<\/ul>\n