{"id":101,"date":"2015-05-25T17:06:47","date_gmt":"2015-05-25T11:36:47","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=101"},"modified":"2017-07-06T14:22:14","modified_gmt":"2017-07-06T08:52:14","slug":"weekly-ppc-news-should-you-bid-on-brand-terms","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-should-you-bid-on-brand-terms\/","title":{"rendered":"Weekly PPC News – Should you bid on brand terms?"},"content":{"rendered":"

From Google’s announcement of location specific\u00a0mobile ads to tips from PPC expert Melissa, here’s the synopsis of the stories that will be\u00a0‘food for thought<\/em>‘ for your PPC campaigns:<\/p>\n

<\/p>\n

 <\/p>\n

1.\u00a0Google Adds \u201cNearby Business\u201d Mobile Ad Format For Location-Related Searches<\/a><\/p>\n

With 80% of ‘near me’ search\u00a0queries\u00a0coming\u00a0from mobile, the ‘Nearby Business’ feature\u00a0sure is another feather in the cap for advertisers. So, if you have location extension<\/a> enabled in your account, this is good news for you.<\/p>\n

 <\/p>\n

2.\u00a0Dynamic keyword insertion: Use it, or lose it?<\/a><\/p>\n

Melissa Mackey’s<\/a> post on using DKI has triggered a long and interesting discussion. Check out the post and the comments.<\/p>\n

 <\/p>\n

3.\u00a0Pay-per-click tips and discussions<\/a><\/p>\n

Don’t have the access\u00a0to\u00a0new Adwords Report Editor? Want to still get Advanced Reporting to your AdWords account?\u00a0 Here is a useful\u00a0tip by Martin Roettgerding\u00a0@bloomarty<\/a><\/p>\n

 <\/p>\n

4.\u00a0Enterprise paid media campaign management platform – A marketer’s report<\/a><\/p>\n

Click on the link above to download the\u00a0research report on PPC Campaign management tools by DMD<\/p>\n

 <\/p>\n

5.\u00a03 Tests to Improve Your Mature PPC Campaigns<\/a><\/p>\n

Interestingly, the theory of\u00a0Product Life Cycle, applies to AdWords Campaigns as well. Know, how you can prevent your ‘now’ mature\u00a0<\/em>campaign from entering into the decline <\/em>phase.<\/p>\n

 <\/p>\n

6. Should You Segment Your PPC Campaigns By Match Type?<\/a><\/p>\n

Columnist, Amand West-Bookwalter<\/a>, discusses when it is best to opt for match type segmentation. Here’s a link<\/a> to another story by Kirk Williams<\/a>, Founder of ZATO<\/a>, where he\u00a0thoroughly analyzes 4 arguments that suggest why it is not a good deal to separate match types by Ad Groups.<\/p>\n

 <\/p>\n

7.\u00a0Considerations for Nailing your PPC Account<\/a><\/p>\n

Being a digital marketer isn’t easy, right? The author speaks of the key tactics one needs to master to succeed in the the PPC sphere. Knowing your audience, reviewing keywords , getting under the skin of your brand, etc. being some of the key steps.<\/p>\n

 <\/p>\n

8.\u00a0Should you bid on brand terms? Bing Ads releases studies on retail and travel brands<\/a><\/p>\n

Yet another study about bidding on brand keywords. This time from Bing. You already know the answer. But, click on it anyway, for some additional numbers.<\/p>\n

 <\/p>\n

Related Articles:<\/strong><\/p>\n