{"id":10105,"date":"2019-10-14T15:28:00","date_gmt":"2019-10-14T09:58:00","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10105"},"modified":"2019-10-14T15:28:00","modified_gmt":"2019-10-14T09:58:00","slug":"weekly-ppc-news-new-facebook-inspect-toolquoras-keyword-history-feature-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-new-facebook-inspect-toolquoras-keyword-history-feature-and-more\/","title":{"rendered":"Weekly PPC News – New Facebook Inspect Tool,Quora’s Keyword History Feature and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Google’s announcement of the availability of conversion actions for video campaign, Seven Google Ads keyword bidding tips, YouTube testing ad buying tool,\u00a0A privacy-safe approach to managing ad frequency and more.<\/p>\n

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How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences<\/a>\u00a0– A blog post by Zaryn Sidhu<\/a> to learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences.<\/p>\n\"\"<\/a>\n

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13 Facebook Ads Features Every Marketer Should Know<\/a>\u00a0– Apart from looklike audiences, Facebook has 13 additional features\u00a0that are less prevalent but can make a huge difference for the right campaign. What are these, Andrea Taylor<\/a> explains in this article.<\/p>\n

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8 Ways to Improve Your LinkedIn Lead Generation Ads Today<\/a>\u00a0– As LinkedIn has become the best platform for B2B targeting in the PPC space, Michelle Morgan<\/a>\u00a0talks about LinkedIn Lead Generation Ads and eight best practices for you to leverage in your account.<\/p>\n

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A privacy-safe approach to managing ad frequency<\/a>\u00a0– In the coming weeks, Google is rolling out a feature in\u00a0Display & Video 360\u00a0that uses machine learning to help advertisers manage ad frequency in a way that respects user privacy when third-party cookies are missing.<\/p>\n

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Set conversion actions at the campaign level for video ads<\/a>\u00a0– Google has announced the availability of conversion actions for video campaign which helps to optimize the desired conversion action at the campaign level.<\/p>\n

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Scaling Retargeting Performance with Keyword History<\/a>\u00a0– Keyword history targeting allows to target the users who have shown interest in the subject\u00a0relevant to your business goals. Get more insight here.<\/p>\n\"\"<\/a>\n

7 Google Ads Keyword Bidding Tips You Need to Try<\/a>\u00a0– Bidding on the right keywords makes a huge impact on campaign performance. Here, Ana Gotter<\/a> helps to know seven bidding tips to be implemented\u00a0in your campaign management strategies.<\/p>\n\"\"<\/a>\n

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YouTube testing ad buying tool that lets you reserve ad placement 120 days out<\/a>\u00a0– An informative post by Amy Gesenhues<\/a>\u00a0regarding YouTube’s new Instant Review tool in Google Ads that allows advertisers to reserve ad space on a 120-day rolling window.<\/p>\n

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Instagram tests AR ads to enhance shopping experience<\/a> – After assessing the technology growth on Facebook, Instagram\u00a0will begin taking advantage of augmented reality (AR) ads to boost the shopping experience. Learn more here.<\/span><\/p>\n

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Boost Your Campaign Performance With the New Facebook Inspect Tool<\/a>\u00a0– In this informative blog post, Paul Fairbrother<\/a> helps us to know\u00a0how to use the Inspect Dashboard and Facebook Delivery Insights\u00a0to properly\u00a0troubleshoot your underperforming campaign\u00a0and get them back to normal.<\/p>\n

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