{"id":10156,"date":"2019-10-21T16:35:48","date_gmt":"2019-10-21T11:05:48","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10156"},"modified":"2019-10-21T16:35:48","modified_gmt":"2019-10-21T11:05:48","slug":"weekly-ppc-news-google-ads-display-plannernew-lead-form-extensions-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-ads-display-plannernew-lead-form-extensions-and-more\/","title":{"rendered":"Weekly PPC News – Google Ads Display Planner,New Lead Form Extensions and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Increase Your Reach Using Google Ads Display Planner, Create custom stories ad\u00a0across Facebook and Instagram, Q3 Facebook growth, Google Ads new lead form extension, YouTube’s\u00a0cloud-based\u00a0Ads Data Hub measurement solution and more.<\/p>\n

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Reach people who are actively shopping with ads in Facebook Search Results<\/a>\u00a0– As Facebook ads help to connect millions of buyers and sellers, ads in Facebook Search Results offer a new way for sellers to reach buyers who are in the discovery mindset. Learn more here.<\/p>\n

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Investing in the next generation of measurement on YouTube<\/a>\u00a0–\u00a0YouTube has been investing in a cloud-based measurement solution called\u00a0Ads Data Hub\u00a0that allows our advertisers to understand the effectiveness of their ads in a secure, privacy-safe environment. Get more insight here.<\/p>\n

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Q3 Facebook Growth Strong as Instagram Continues to Lead the Way<\/a>\u00a0– Andy Taylor<\/a> helps us to take a look at samples of long-standing Tinuiti Facebook advertisers to show how ad spend on Facebook and its properties have been trending over the last few quarters and which segments are driving the change.<\/p>\n\"\"<\/a>\n

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What is Cross-Platform Advertising? Getting The Most Out of All Channels<\/a>\u00a0– Cross-platform advertising, what it is, why it\u2019s important, and how to apply it to your paid media efforts,\u00a0Tom Whatley<\/a> explains in this blog post.<\/p>\n

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Increase Your Reach Using Google Ads Display Planner<\/a>\u00a0– Though, display planner is now discontinued, Google has integrated it with the \u2018core functionality\u2019 of the Google Ads Experience. Sean Thomas<\/a> takes us through these new and improved forecasting measures and explains how we can use them to create more effective Google Display Ad campaigns.<\/p>\n\"\"<\/a>\n

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Understand conversions by time with new columns<\/a>\u00a0– Until now, Google Ads has always reported conversions by the\u00a0date your ad was clicked. Now,\u00a0you can report conversions and conversion values at the time they happened with new \u201cby conversion time\u201d columns. Let’s read Ginny Marvin’s<\/a> take on the same in her latest blog post on SearchEngineLand<\/a>.<\/p>\n

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Google Ads is Testing New Lead Form Extensions<\/a>\u00a0– New lead ad extension form has been designed to attract customers with a compelling call-to-action\u00a0that can only be accessed after filling out a lead form. Matt Southern<\/a> explains more in his blog post.<\/p>\n\"\"<\/a>\n

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Making it Easier to Create Custom Stories Ads<\/a>\u00a0– Facebook is introducing new customizable templates for stories ads across Facebook, Instagram, and Messenger to\u00a0help businesses easily run ads in stories.<\/p>\n

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Related Links:<\/strong><\/p>\n