{"id":1020,"date":"2015-09-28T19:08:58","date_gmt":"2015-09-28T13:38:58","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1020"},"modified":"2017-07-06T14:34:17","modified_gmt":"2017-07-06T09:04:17","slug":"weekly-ppc-news-google-customer-match","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-customer-match\/","title":{"rendered":"Weekly PPC News – Google Launches Customer Match & Universal App Campaigns"},"content":{"rendered":"

Effectively manage your display campaigns, use custom labels to better your ROI, create remarketing list\u00a0with Google Analytics Custom Dimensions and more articles on Gmail Ads, newly launched Customer Match and Universal App campaigns by Google AdWords.<\/p>\n

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Check out what all was being talked about in the PPC domain:<\/p>\n

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1.\u00a0Google brings you closer to your customers in the moments that matter<\/a><\/p>\n

Customer Match and Universal App Campaign are the newly launched Google’s features. While the former ensures that marketers connect with high-value customers through Search, YouTube and Gmail, the latter lets developers create AdWords campaign that helps them connect with app users. Know about these features in detail in this announcement.<\/p>\n\"google_custom_match\"<\/a>\n

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2.\u00a0Better Analyze Display Network Placements At The Account Level<\/a><\/p>\n

Jacob Brown<\/a>\u00a0discusses the thing you should do to utilize the\u00a0Display Network effectively.Exclude the placements that do not perform well\u00a0and study your data to understand how placements are performing account wide. Know more in this post.<\/p>\n\"display_placements\"<\/a>\n

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3.\u00a0Creating Adwords Remarketing Lists with GA Custom Dimensions<\/a><\/p>\n

The author here shares how to take\u00a0custom dimensions from\u00a0Google Analytics and use them as powerful Audience Lists for your\u00a0AdWords campaigns. The audience lists can be used to target users in your Display campaigns or for your Remarketing List Search Ads. Know the step-by-step process in this post.<\/p>\n

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4.\u00a0Keywords Are Back For Google Shopping Campaigns!<\/a><\/p>\n

Daniel Gilbert<\/a> presents a free script form Brainlabs that allows you to choose ‘exact’ searches for which your shopping campaign appeared. This script checks your search terms regularly\u00a0and adds a word as negative that doesn’t match your search query. Know more about this script in this post and implement it to go more granular.<\/p>\n

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5.\u00a0Why Aren\u2019t Your Pay-Per-Click Campaigns Resulting in Conversions<\/a><\/p>\n

Created a campaign that hasn’t made much of a contribution in lead generation or sales closure? Here are some of the things that are key to gaining best ROI on your PPC campaigns. Review the factors mentioned in this post to better manage your campaign’s performance.<\/p>\n

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6.\u00a03 Ways Custom Labels Improve Product Ads ROI<\/a><\/p>\n

Custom labels can help marketers get more clicks for products that deliver results in their shopping campaign. Frederick Vallaeys<\/a> expands on how custom labels can be used effectively, in this post. Lear more about it<\/p>\n

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7.\u00a0Google Hotel Ads makes it easier for more hotels to participate<\/a><\/p>\n

In continuation to changes made to improve hotel search across Google, the Hotel Ads are also going to witness improvements. Book on Google, inclusion of more amenity information, are some of the features that will be improved this month. Know more about these enhancements in this post.<\/p>\n\"hotel_ads\"<\/a>\n

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8.\u00a0Why It’s Time to Rethink Your PPC Ad Extensions<\/a><\/p>\n

Pauline Jakober<\/a> elaborates on the structured snippets in this post and how Dynamic Structured Snippets was\u00a0upgraded\u00a0with Structured\u00a0Snippets, giving the power to the marketers to add text as best suits their business. Read more about Structured Snippets here.<\/p>\n

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9.\u00a0Use 6 Great Reports in AdWords Report Editor<\/a><\/p>\n

AdWords Report Editor offers a great interface to generate reports and make boring reports look visually appealing. Stephen Kapusta<\/a>, shares some of the best features of the reporting tool that you could definitely make use of. Check out this post and get those reports ready for your clients or management.<\/p>\n

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10.\u00a0Gmail Ads: What\u2019s New (And Not New) With This Native Ad Type<\/a><\/p>\n

Columnist Susan Waldes<\/a> takes us through the Gmail Ads, how they work and how marketers can make use of this. She discusses the improvements that have taken place, from the previously named Gmail Sponsored Promotions to the now named Gmail Ads. Lear more about how to set up Gmail Ads for your business in this post.<\/p>\n\"gmail_ads\"<\/a>\n

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