![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/10\/Microsoft-advertising.jpg\")
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App campaign asset updates<\/a>\u00a0– Google’s announcement to update App campaign modeling to attribute traffic to each of creative assets and improve the way campaigns select and serve asset combinations as ads.<\/p>\n <\/p>\n Responsive search ads are now available to all advertisers, along with new tools<\/a>\u00a0– Responsive search ads are available to all advertisers in all languages, as well as in Google Ads Editor, the API, and the\u00a0mobile app. Get more insight here.<\/p>\n <\/p>\n Google Ads now showing cart metrics for Shopping campaigns<\/a>\u00a0– Advertisers who are running Google Ads Shopping campaigns can now see e-commerce\u00a0cart data\u00a0in the UI to gain a clearer sense of which products are driving profitable cart transactions.\u00a0An informative post by Ginny Marvin<\/a>.<\/p>\n <\/p>\n Responsive Display Ads Are Replacing Legacy Display Ads: Here\u2019s What That Means<\/a>\u00a0– Google’s update regarding Responsive display ads being replaced by legacy display ads. Get more insight in this blog post by\u00a0Gordon Donnelly<\/a>.<\/p>\n <\/p>\n Upgrade your banner ads with new adaptive anchor banners<\/a>\u00a0– New Adaptive anchor banners\u00a0adjust banner sizes to deliver an ideal creative according to different mobile screen sizes and layouts. Learn more here.<\/p>\n <\/p>\n Merkle | Q3 2019 Digital Marketing Report | Key Highlights<\/a>\u00a0–\u00a0Merkel recently released their Digital Marketing report for Q3 2019. Here are some of the key findings.<\/p>\n <\/p>\n PPC\u2019s New Frontier \u2013 Retail eComm Search (Why Amazon SHOULD Matter to You)<\/a>\u00a0–\u00a0While Google maintains its overall Internet search dominance,\u00a0Amazon seems to achieve\u00a0the top spot for product searches. Learn more from Frederick Vallaeys<\/a> in this blog post.<\/p>\n <\/p>\n Related Links:<\/strong><\/p>\n Welcome to this week’s PPC News recap! Microsoft Advertising reshaping the advertising platform, Availability of Responsive Search Ads, Merkel’s Digital Marketing Report for Q3 2019, Cart metrics for shopping campaign, How\u00a0Amazon is achieving top spot for product searches and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-10237","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=10237"}],"version-history":[{"count":5,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10237\/revisions"}],"predecessor-version":[{"id":10246,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10237\/revisions\/10246"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=10237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=10237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=10237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>\n\n