{"id":10571,"date":"2019-12-12T17:08:38","date_gmt":"2019-12-12T11:38:38","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10571"},"modified":"2019-12-12T17:08:38","modified_gmt":"2019-12-12T11:38:38","slug":"monthly-roundup-top-ppc-post-november-2019","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-post-november-2019\/","title":{"rendered":"Monthly Roundup | Top PPC Post | November 2019"},"content":{"rendered":"

Here is a quick recap of top PPC posts that were trending in the month of November.\u00a0Announcement from Amazon regarding TAG,\u00a0Google Ads Editor v1.2,\u00a0The New Merchant Center interface,\u00a0Facebook\u2019s announcement to replace several metrics, The launch of Nielsen TV Data in Reach Planner, New brand safety controls for advertisers and more.<\/p>\n

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Introducing new brand safety controls for advertisers<\/a>\u00a0–\u00a0 To provide a safe environment to the advertisers, Facebook is sharing updates in three key areas with regards to their brand safety. Learn more about this announcement in this blog post.<\/p>\n

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Balance your spend across YouTube and TV with Reach Planner<\/a>\u00a0–\u00a0To maximize the reach of a video-based media plan, YouTube is launching\u00a0 Nielsen TV Data in Reach Planner which helps you to see how different distributions of spend on TV and YouTube can affect your reach.<\/p>\n\"\"<\/a>\n

Amazon Advertising awarded TAG Certified Against Fraud Seal<\/a>\u00a0–\u00a0Announcement from Amazon regarding TAG which gives assurance to advertisers and agencies that\u00a0their ad spend has industry-standard protection against invalid traffic (IVT) that has been independently audited to meet TAG guidelines.<\/p>\n

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Google Ads Editor v1.2: New campaign types and cross-account features<\/a>\u00a0–\u00a0Announcement from Google regarding Google Ads Editor v1.2 which includes support for new campaign types and updates to multi-account management.<\/p>\n\"\"<\/a>\n

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An update on our political ads policy<\/a>\u00a0–\u00a0An update from Google with regards to handling political\u00a0ads on their platforms globally to\u00a0help promote confidence in digital political advertising.<\/p>\n

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Merchant Center upgrades to get your products in front of more holiday shoppers<\/a>\u00a0–\u00a0Reach more holiday shoppers by\u00a0showing your products globally with\u00a0multi-country feeds and by\u00a0submitting your products more quickly with\u00a0automated feeds. The New Merchant Center interface can be used to easily manage your products.<\/p>\n\"\"<\/a>\n

A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track<\/a>\u00a0–\u00a0A brief post by\u00a0Alex Rynne<\/a>\u00a0explaining the Objective-Based advertising checklist to help ensure your destination remains front-and-center with any planned advertising initiative.<\/p>\n

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Shaping ad experiences to an evolving YouTube viewership<\/a>\u00a0–\u00a0YouTube is continuously working on ways to align YouTube media directly to marketing objectives, and delivering values. More insight in this blog post.<\/p>\n\"\"<\/a>\n

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About metrics being removed<\/a>\u00a0–\u00a0Facebook\u2019s announcement to replace several metrics like Lead form metric, video metric with new ones to\u00a0improve ads metrics offerings.<\/p>\n

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Placements reporting updates<\/a>\u00a0–\u00a0Google has introduced updates in the Placements column in the Report Editor\u00a0on the Display Network where your ad appears.<\/p>\n

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Related Links:<\/strong><\/p>\n