{"id":10666,"date":"2019-12-30T23:57:57","date_gmt":"2019-12-30T18:27:57","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10666"},"modified":"2019-12-30T23:57:57","modified_gmt":"2019-12-30T18:27:57","slug":"weekly-ppc-news-sunset-of-google-ads-message-extension-call-only-ads-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-sunset-of-google-ads-message-extension-call-only-ads-and-more\/","title":{"rendered":"Weekly PPC News &#8211; Sunset of Google Ad&#8217;s Message Extension, Call-Only Ads and more"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC News recap! Five ways to get the most out of Call-Only Ads, Google Ad&#8217;s message extension, Amazon OTT advertising, Updates &amp; announcements from Karooya, Using sponsored display to increase holiday momentum and more.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/12\/27\/message-extensions-2020\" target=\"_blank\" rel=\"noopener\">Google Ads Is Killing Message Extensions\u2014What You Need to Do NOW<\/a>\u00a0&#8211;\u00a0Google announced that\u00a0starting January 27, 2020, message extensions will no longer serve. <a href=\"https:\/\/twitter.com\/MarkIrvine89\" target=\"_blank\" rel=\"noopener\">Mark Irvin<\/a> sheds more light on this announcement in this blog post.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.disruptiveadvertising.com\/google-ads\/call-only-ads-on-google\/\" target=\"_blank\" rel=\"noopener\">5 Tips for Making the Most of Call-Only Ads on Google<\/a>\u00a0&#8211; Call-only ads can be a great choice for service-based business as it is the best way to get in touch with clients. In this article, <a href=\"https:\/\/twitter.com\/ana_gotter\" target=\"_blank\" rel=\"noopener\">Ana Gotter<\/a> explains 5 ways to get the most out of these call-only ads.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/12\/Call-Only-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"207\" class=\"aligncenter size-full wp-image-10668\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/12\/Call-Only-ads.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p class=\"heading align-left color-normal\"><a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/3-ways-to-extend-your-holiday-momentum-using-sponsored-display?ref_=blog-list\" target=\"_blank\" rel=\"noopener\">3 ways to extend your holiday momentum using Sponsored Display<\/a>\u00a0&#8211; After seeing increased impressions after a festival season or holiday, advertisers want to get the next opportunity soon. This article will help you with 3 reasons\u00a0why advertising with Sponsored Display after the holidays can help you make the most of your holiday momentum.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/updates-announcements-by-karooya-in-2019\/\" target=\"_blank\" rel=\"noopener\">Updates &amp; Announcements By Karooya in 2019<\/a>\u00a0&#8211; To help advertisers better manage their paid search marketing activities, we have\u00a0updating our existing tools and introducing some exciting new features in 2019. Learn more in this blog post.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.disruptiveadvertising.com\/google-ads\/testing-your-ad-copy\/\" target=\"_blank\" rel=\"noopener\">Why You Need to Start Testing Your Ad Copy Today<\/a>\u00a0&#8211; A brief blog post by<span class=\"meta-author vcard author\"><span class=\"fn\">\u00a0<a href=\"https:\/\/twitter.com\/AdenAndrus\" target=\"_blank\" rel=\"noopener\">Aden Andrus<\/a>\u00a0explaining\u00a0some really good reasons why you might want to invest some extra time and effort into\u00a0optimizing your ad copy.<\/span><\/span><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/12\/Ad-copy.png\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"253\" class=\"aligncenter size-full wp-image-10671\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/12\/Ad-copy.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/tinuiti.com\/blog\/amazon\/amazon-ott-advertising\/\" target=\"_blank\" rel=\"noopener\">Deep Dive Into Amazon OTT Advertising<\/a>\u00a0&#8211; An informative blog post by <a href=\"https:\/\/twitter.com\/CPC_Tara\" target=\"_blank\" rel=\"noopener\">Tara Johnson<\/a> explaining Amazon OTT advertising and why should we care.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/announcements-that-impacted-amazon-advertisers-in-2019\/\" target=\"_blank\" rel=\"noopener\">Announcements that Impacted Amazon Advertisers in 2019<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/top-social-ads-updates-announcements-from-2019\/\" target=\"_blank\" rel=\"noopener\">Top Social Ads Updates &amp; Announcements From 2019<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/blog-posts-from-top-ppcers-in-2019\/\" target=\"_blank\" rel=\"noopener\">Blog Posts From Top PPCers In 2019<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC News recap! Five ways to get the most out of Call-Only Ads, Google Ad&#8217;s message extension, Amazon OTT advertising, Updates &amp; announcements from Karooya, Using sponsored display to increase holiday momentum and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-10666","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=10666"}],"version-history":[{"count":4,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10666\/revisions"}],"predecessor-version":[{"id":10672,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10666\/revisions\/10672"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=10666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=10666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=10666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}