{"id":10726,"date":"2020-01-13T16:16:51","date_gmt":"2020-01-13T10:46:51","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10726"},"modified":"2020-01-13T16:16:51","modified_gmt":"2020-01-13T10:46:51","slug":"weekly-ppc-news-bing-loses-to-duckduckgo-in-new-android-search-engine-ballotmobile-first-creative-approach-for-brands-video-ads-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-bing-loses-to-duckduckgo-in-new-android-search-engine-ballotmobile-first-creative-approach-for-brands-video-ads-and-more\/","title":{"rendered":"Weekly PPC News – Bing Loses to DuckDuckGo in New Android Search Engine Ballot,Mobile-First Creative Approach for Brand\u2019s Video Ads and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Bing loses to DuckDuckGo in Google\u2019s new Android search engine ballot,\u00a0Tracking Offline Conversions in Microsoft Advertising,\u00a0Using Google\u2019s Dynamic Ads to Personalize and drive Conversions, Mobile-first creative approach for brand\u2019s video ads and more.<\/p>\n

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How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166%<\/a>\u00a0–\u00a0 An informative post by\u00a0Byron Tassoni-Resch<\/a> explaining how automation and building technical solutions helped Deliveroo to significantly scale conversions driven by Paid Search.<\/p>\n

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Bing loses out to DuckDuckGo in Google\u2019s new Android search engine ballot<\/a>\u00a0– From March 1st, EU citizens will be given a choice of four search engines to use as their default, including Google & DuckDuckGo the most frequently offered choice as Bing tied for the last place. James Vincent<\/a> shares more insight in this blog post.<\/p>\n

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Adopt a mobile-first creative approach for your brand\u2019s video ads<\/a>\u00a0–\u00a0Matching consumer behavior on mobile through a creative\u00a0impacts campaign result. Mobile-first creative is\u00a0likely to lift the brand compared to video ads. Learn more here.<\/p>\n

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Twitter announces Promoted Trend Spotlight goes global<\/a>\u00a0– An announcement of\u00a0the Promoted Trend Spotlight, newest takeover ad product on Twitter which\u00a0pairs the undeniable stopping power of video with the premium real estate of Twitter\u2019s Explore tab.<\/p>\n

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Branding with Amazon DSP: An interview with Ed Dinichert<\/a>\u00a0– An interview with\u00a0Ed Dinichert,\u00a0director of global programmatic advertising sales at Amazon Advertising regarding Amazon DSP, How advertisers & agencies have reacted to this, Common questions from advertisers, and more.<\/p>\n

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How to Track Offline Conversions in Microsoft Advertising<\/a>\u00a0– In this blog post, Tim Jensen<\/a> helps us understand how to import offline conversion data into Microsoft Advertising.<\/p>\n\"\"<\/a>\n

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Migrate to Expanded Text Ads: Deadline extended<\/a>\u00a0–\u00a0In April, Microsoft announced that standard text ads would no longer serve after 2019 but\u00a0to give advertisers more time to migrate, the deadline has been extended to March 31, 2020.<\/p>\n

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Expanded Transparency and More Controls for Political Ads<\/a>\u00a0– Facebook is updating its Ads library with new features which will provide people an increased level of transparency and give them more control with regards to social issues and political ads.<\/p>\n

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Using Google\u2019s Dynamic Ads to Personalize, Drive Conversions<\/a>\u00a0– A brief post by Matthew Umbro<\/a> explaining how Google’s Dynamic Ads helps you to drive more conversions.<\/p>\n\"\"<\/a>\n

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Google Ads testing custom dimensions to enable reporting based on your business structure<\/a>\u00a0– In this blog post, Ginny Marvin<\/a> explains the importance of Google Ads custom dimensions and how it simplifies the reporting efforts and campaign naming systems.<\/p>\n

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