{"id":10754,"date":"2020-01-17T11:52:13","date_gmt":"2020-01-17T06:22:13","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10754"},"modified":"2020-11-30T16:25:50","modified_gmt":"2020-11-30T10:55:50","slug":"negative-keywords-tool-now-supports-sponsored-brand-campaigns","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/negative-keywords-tool-now-supports-sponsored-brand-campaigns\/","title":{"rendered":"Negative Keywords Tool Now Supports Sponsored Brand Campaigns"},"content":{"rendered":"<p class=\"lead\">We launched the <a href=\"https:\/\/www.karooya.com\/blog\/new-product-amazon-ads-negative-keywords-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Negative Keywords Tool for Amazon Ads<\/a> roughly 2 years back. Now, with negative keywords available for Sponsored Brand campaigns, we have updated our tool with the same.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>What has changed?<\/strong><\/h4>\n<p>In Amazon Ads, the option to add negative keywords was only available with Sponsored Product campaigns. However, earlier last year, Amazon had announced the option to <a href=\"https:\/\/www.ppchero.com\/amazon-introduces-negative-keywords-to-sponsored-brand-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">add negative keywords in Sponsored Brand campaigns<\/a>\u00a0as well.<\/p>\n<p>Though they let advertisers add negative keywords to their campaigns but Amazon didn&#8217;t give them access to the search term reports. Because of this, there was no way advertisers could get insight into what search queries were triggering their Sponsored Brand ads. However, in November the last year, they made search terms report available for Sponsored Brand campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Amazon Negative Keywords Tool Updated<\/strong><\/h4>\n<p>In lieu of this announcement, we updated our Negative Keywords Tool to now give negative keyword recommendations for Sponsored Brand Campaigns as well.<\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2019\/10\/adding-negative-keywords-amazon-ads.png\" alt=\"adding negative keywords amazon ads\" \/>\n<p>You can review and add negative keywords directly from our dashboard and save time and money spent on irrelevant terms.<\/p>\n<p>&nbsp;<\/p>\n<p>To know more about how to use our Negative Keywords dashboard click <a href=\"https:\/\/www.karooya.com\/blog\/how-to-use-karooyas-negative-keywords-tool-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. Get started and save on wasted ad spend.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Note:<\/strong> Karooya\u2019s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is\u00a0<strong>Free\u00a0<\/strong>for accounts with a monthly spend of less than\u00a0<strong>$3000<\/strong>.\u00a0<a href=\"https:\/\/www.karooya.com\/negative-keywords-for-amazon-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a>\u00a0and\u00a0<a href=\"https:\/\/app.karooya.com\/signup?p=n\" target=\"_blank\" rel=\"noreferrer noopener\">sign up<\/a>\u00a0today to improve your ACoS.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/amazon-ads-negative-keyword-match-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Ads Negative Keyword Match Types<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/types-of-negative-keywords-list-that-you-can-build-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Types Of Negative Keywords List That You Can Build For Amazon Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/introducing-shared-negative-keywords-list-for-amazon-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">[New Feature] Introducing Shared Negative Keywords List for Amazon Ads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We launched the Negative Keywords Tool for Amazon Ads roughly 2 years back. Now, with negative keywords available for Sponsored Brand campaigns, we have updated our tool with the same.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[20,6,9],"tags":[],"class_list":["post-10754","post","type-post","status-publish","format-standard","hentry","category-amazon-ads","category-negative-keywords","category-karooya-product-updates"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":10,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":14440,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/14440"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}