{"id":1079,"date":"2015-10-09T10:10:30","date_gmt":"2015-10-09T04:40:30","guid":{"rendered":"http:\/\/www.karooya.com\/blog\/?p=1079"},"modified":"2017-07-06T14:34:02","modified_gmt":"2017-07-06T09:04:02","slug":"converted-clicks-vs-conversions-what-is-the-difference","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/converted-clicks-vs-conversions-what-is-the-difference\/","title":{"rendered":"Converted Clicks vs. Conversions &#8211; What is the Difference?"},"content":{"rendered":"<p class=\"lead\">Last year, Google launched <a href=\"http:\/\/adwords.blogspot.in\/2014\/02\/a-new-way-to-count-conversions-in.html\" target=\"_blank\" rel=\"noopener noreferrer\">Flexible Conversion Counting<\/a> and replaced the &#8216;then&#8217;conversions (one-per-click) and conversions (many-per-click) columns with <strong>Converted Clicks<\/strong> and <strong>Conversions<\/strong> columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.<\/p>\n<p><!--more--><\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/the_difference.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" class=\"size-full wp-image-1103 aligncenter\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/the_difference.png\" alt=\"Converted Clicks vs. Conversion\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>What is a Conversion?<\/strong><\/p>\n<p>The conversion metric helps ascertain the number of times customers responded to an action defined by you. The data shown here is also dependent on your conversion counting setting, which are Unique or All.<\/p>\n<ul>\n<li>Unique Setting &#8211; With this setting, the conversion for same action is counted as one, where as conversion of multiple conversion actions is counted as multiple. So, it basically tells how many leads were generated from a particular conversion action.<\/li>\n<li>All &#8211; The &#8216;All&#8217; counting settings counts every action defined, as conversion. So, if a business is interested in knowing the sales that resulted from a campaign, this setting will share that information.<\/li>\n<\/ul>\n<p>Let us understand this with an example. If your business has set up two different conversions, one being &#8216;purchase of a product&#8217; and the other being &#8216;filling up a sign-up form&#8217;. A user clicks on your ad and &#8216;signs-up the form&#8217; and makes 2 product purchases, the following is how each setting determines the conversion count:<\/p>\n<ul>\n<li>Unique &#8211; It will count\u00a0it as 2 conversions as it considers the unique conversions that took place to the conversion actions defined, i.e., 1 for sign-up form and 1 for product purchase.<\/li>\n<li>All &#8211; It will count the conversions as 3 as it considers all the conversion actions that have been defined by the business.<\/li>\n<\/ul>\n<p><strong>What is a\u00a0Converted Click?<\/strong><\/p>\n<p><em>Note: Google will be removing Converted Clicks metrics by September 21, 2016. Conversion metric will become the default metric to measure all valuable actions taken for your business. Know more about this update <a href=\"https:\/\/adwords.googleblog.com\/2016\/07\/simplifying-conversion-measurement.html\" target=\"_blank\" rel=\"noopener noreferrer\">here\u00a0<\/a>and prepare your account to make bidding and budgeting decisions using insights from the Conversion column.<\/em><\/p>\n<p>Converted click is the number of clicks on your AdWords ad that resulted in a conversion within your chosen\u00a0conversion window. The conversion window is be default set to 30 days. What it means is that any conversion action within the conversion window will be considered as 1. Taking the same example shared above, in that case, the converted clicks will be 1, as it was 1\u00a0click that led to 3 conversion actions.<\/p>\n<p>Here&#8217;s a video that you might want to have a look at:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JcDPa4ugCs8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>How to Set Conversions and Converted Click Settings?<\/strong><\/p>\n<p>Here are the quick steps to go about with you conversion settings:<\/p>\n<p>Step 1 : Go to your AdWords account and click on &#8216;Tools&#8217; tab<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step1_click_on_tools.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1085 size-full\" title=\"click on tools\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step1_click_on_tools.png\" alt=\"step1 click on tools\" width=\"1349\" height=\"626\" \/><\/a>\n<p>Step 2: Select &#8216;Conversions&#8217; from the drop down menu<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step2_select_conversions.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1086 size-full\" title=\"select conversions\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step2_select_conversions.png\" alt=\"step2 select conversions\" width=\"1349\" height=\"626\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Step 3: Click on +Conversion to add a conversion action<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step3_click_conversions.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1087 size-full\" title=\"click conversions\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step3_click_conversions.png\" alt=\"step3 click conversions\" width=\"1349\" height=\"626\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Step 4: Select the tracking source<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step4_select_tracking_option.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1088 size-full\" title=\"select tracking option\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step4_select_tracking_option.png\" alt=\"step4 select tracking option\" width=\"1349\" height=\"626\" \/><\/a>\n<p>Step 5:\u00a0Here&#8217;s where you can set your conversions and converted clicks settings<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step5_conversion_settings.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1090 size-full\" title=\"conversion settings\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step5_conversion_settings.png\" alt=\"step5 conversion settings\" width=\"1337\" height=\"565\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><strong>How To View The Conversion Data?<\/strong><\/p>\n<p>Follow the below steps to see the conversion data:<\/p>\n<p>Step 1: Go to &#8216;Campaign&#8217; and click on &#8216;Columns&#8217;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step1_go_to_campaign.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"626\" class=\"alignnone size-full wp-image-1097\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step1_go_to_campaign.png\" alt=\"step1_go_to_campaign\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Step 2: Select &#8216;Modify Columns&#8217;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step2_modify_columns.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"626\" class=\"alignnone size-full wp-image-1098\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step2_modify_columns.png\" alt=\"step2_modify_columns\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Step 3: Select &#8216;Conversions&#8217; and add &#8216;Converted Clicks&#8217; and &#8216;Conversions&#8217;<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step3_select_conversions.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"626\" class=\"alignnone size-full wp-image-1099\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step3_select_conversions.png\" alt=\"step3_select_conversions\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Step 4: Save your setting and you can start viewing your data<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step4_view_data.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1349\" height=\"626\" class=\"alignnone size-full wp-image-1100\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2015\/10\/step4_view_data.png\" alt=\"step4_view_data\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>We hope this post clarified the difference between these two metrics. You can also refer AdWord&#8217;s Help Guide on <a href=\"https:\/\/support.google.com\/adwords\/answer\/3438531\" target=\"_blank\" rel=\"noopener noreferrer\">Counting Conversions<\/a>\u00a0and <a href=\"https:\/\/support.google.com\/adwords\/answer\/1722022\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Tracking<\/a>\u00a0for more details.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Articles:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/conversion-metrics-simplified-for-better-understanding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conversion Metrics Simplified For Better Understanding<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/how-cross-device-conversion-is-counted-in-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Cross Device Conversion is Counted in AdWords?<\/a><\/li>\n<li><a href=\"https:\/\/www.karooya.com\/blog\/6-things-business-owners-must-do-to-reduce-adwords-spend\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 Things Business Owners Must Do To Reduce AdWords Spend<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, Google launched Flexible Conversion Counting and replaced the &#8216;then&#8217;conversions (one-per-click) and conversions (many-per-click) columns with Converted Clicks and Conversions columns. By the face of it, both appear to be the same, however there is a big difference in the data each of these metric captures.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1079","post","type-post","status-publish","format-standard","hentry","category-googl-search-tips"],"featured_image_src":null,"author_info":{"display_name":"Kirti","author_link":"https:\/\/www.karooya.com\/blog\/author\/kirti\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=1079"}],"version-history":[{"count":18,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1079\/revisions"}],"predecessor-version":[{"id":5154,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/1079\/revisions\/5154"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=1079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=1079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=1079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}