{"id":10813,"date":"2020-01-27T16:00:47","date_gmt":"2020-01-27T10:30:47","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=10813"},"modified":"2020-01-27T12:56:03","modified_gmt":"2020-01-27T07:26:03","slug":"weekly-ppc-news-google-ads-collaboration-with-zapiermicrosoft-search-in-bing-through-office-365-proplus-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-google-ads-collaboration-with-zapiermicrosoft-search-in-bing-through-office-365-proplus-and-more\/","title":{"rendered":"Weekly PPC News-Google Ads Collaboration with Zapier,Microsoft Search in Bing Through Office 365 ProPlus and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap!\u00a0Helpful migration tips for Expanded Text Ads and final URLs,\u00a06 Strategies for Click-Worthy Instagram Carousel Ads, A Google Ads script to stop paying for clicks when you\u2019ve hit conversion capacity, Five ways to\u00a0advance your campaigns using video content and more.<\/p>\n

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Helpful migration tips for Expanded Text Ads and final URLs<\/a>\u00a0– Microsoft has extended the deadline<\/a> to March 31st, 2020 for migrating ad campaigns to Expanded Text Ads and final URLs. Here is an explanatory post to understand the benefits, migration options, how to migrate to Expanded Text Ads and Final URLs and more.<\/p>\n\"\"<\/a>\n

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Automate your Google Ads conversion imports with Zapier<\/a>\u00a0– Google Ads collaboration with Zapier to get\u00a0conversion data\u00a0out of a CRM system and into Google Ads easily. More insight into this brief post.<\/p>\n

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Google Ads\u2019 Performance Planner can help predict performance across accounts<\/a>\u00a0–\u00a0When we need to decide how to allocate our budget across accounts for next month, next quarter, or throughout 2020, Google Ads Performance Planner can come in handy. How to get most out of performance planner, learn here.<\/p>\n

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Google to experiment with more desktop search changes after favicon\/black ad label rollout<\/a>\u00a0– After rolling out favicon and black Ad label on desktop earlier this year, Google will begin testing more variations and changes to the desktop search results based on early feedback from users. Barry Schwartz<\/a> gives more insight in this article.<\/p>\n

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Introducing \u2013 and Managing \u2013 Microsoft Search in Bing through Office 365 ProPlus<\/a>\u00a0–\u00a0An extension for Microsoft Search in Bing will be installed starting with Version 2002 of Office 365 ProPlus\u00a0that will make Bing the default search engine for Google Chrome web browser only on devices in a limited number of\u00a0locations. More information in this blog post. Also, here is a post<\/a> to understand what is Microsoft Search in Bing, when the extension will be added and what all locations will receive the same.<\/span><\/p>\n

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6 Strategies for Click-Worthy Instagram Carousel Ads<\/a>\u00a0– An informative post explaining what Instagram carousel ads are, the guidelines for Instagram carousel ads, and six strategies to create Instagram carousel ads.<\/p>\n

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Stop paying for clicks when you\u2019ve hit conversion capacity with this script<\/a>\u00a0– A Google Ads script by Daniel Gilbert<\/a> to prevent you from paying for unwanted clicks.<\/p>\n

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4 Ways to Prepare for PPC in 2020<\/a>\u00a0– In this blog post, Pauline Jakober<\/a> helps us to know four ways to\u00a0strategize our PPC in 2020.<\/p>\n

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5 Ways to Leverage Video Content in Your Paid Strategy<\/a>\u00a0– When it comes to paid advertising, video content helps to create remarketing campaigns, attracts users, and they are quicker. Ana Gotter<\/a> helps to know five ways to\u00a0advance your campaigns using video content.<\/p>\n

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