![\"\"](\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/02\/Merkel-Amazon-Impression-share.png\")
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Helpful migration tips for Expanded Text Ads and final URLs<\/a>\u00a0–\u00a0Microsoft has\u00a0extended the deadline<\/a>\u00a0to March 31st, 2020 for migrating ad campaigns to Expanded Text Ads and final URLs. Here is an explanatory post to understand the benefits, migration options, how to migrate to Expanded Text Ads and Final URLs and more.<\/p>\n <\/p>\n Twitter announces Promoted Trend Spotlight goes global<\/a>\u00a0–\u00a0An announcement of\u00a0the Promoted Trend Spotlight, newest takeover ad product on Twitter which\u00a0pairs the undeniable stopping power of video with the premium real estate of Twitter\u2019s Explore tab.<\/p>\n <\/p>\n Microsoft Search in Bing and Office 365 ProPlus<\/a>\u00a0–\u00a0An extension for Microsoft Search in Bing will be installed starting with Version 2002 of Office 365 ProPlus\u00a0that will make Bing the default search engine for Google Chrome web browser. This brief post helps\u00a0to understand what is Microsoft Search in Bing, when the extension will be added and what all locations will receive the same.<\/p>\n <\/p>\n Sunset of the Ad Manager API v201902<\/a>\u00a0– As per the\u00a0deprecation schedule<\/a>, v201902 of the Ad Manager API will sunset on 28th February 2020. More details in this brief blog post.<\/p>\n <\/p>\n Changes to stats retrieval for Search campaigns with Display Expansion<\/a>\u00a0– Starting from 17th February 2020, Google\u00a0will no longer return display keyword stats for Search campaigns with Display Expansion in\u00a0Display Keyword Performance Report\u00a0in the AdWords API and Google Ads scripts and Display keyword view\u00a0in the Google Ads API. Get more insight here.<\/p>\n <\/p>\n Understand how budget and goal changes may impact Smart Bidding<\/a>\u00a0– Until now, bid stimulators\u00a0have only been available for campaigns using manual bidding or Target CPA but now, Google is\u00a0adding bid simulator support for the Target ROAS bid strategy and a new budget simulator to get\u00a0more insights from a wider variety of campaigns.<\/p>\n <\/p>\n Save time and increase ad engagement with Responsive Search Ads<\/a>\u00a0–\u00a0Responsive Search Ads make creating and testing ads easier by automating the creation of your ad which in turn helps to serve better ad copies and reach new customers. Learn more here.<\/p>\n <\/p>\n Parallel tracking for Video campaigns: mandatory March 31, 2020<\/a>\u00a0–\u00a0Parallel tracking is already available for Search, Shopping, and Display campaigns and starting from March 31st, 2020, it will also be available for Video campaigns and will become mandatory for all Video campaigns.<\/p>\n <\/p>\n All Google Ads campaigns will now be using improved Standard delivery<\/a>\u00a0– Starting April 2020, Standard delivery will be the only ad delivery method for any new Display, Video, App and Hotel campaigns. Accelerated delivery will no longer be available. Get more insight into this announcement by Google.<\/p>\n <\/p>\n Related Links<\/strong><\/p>\n Missed out on top PPC posts published in the month of January 2020? Here is a quick recap. Merkle’s Digital Marketing Report for Q4 2019,\u00a0An extension for Microsoft Search in Bing,\u00a0Ad Manager API will be sunset on 28th February 2020,\u00a0Parallel tracking for Video campaigns is mandatory from March 31, 2020,\u00a0Helpful migration tips for Expanded Text… Read more »<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-10852","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=10852"}],"version-history":[{"count":6,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10852\/revisions"}],"predecessor-version":[{"id":10886,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/10852\/revisions\/10886"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=10852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=10852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=10852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>\n<\/a>\n\n