{"id":11008,"date":"2020-02-17T16:42:24","date_gmt":"2020-02-17T11:12:24","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11008"},"modified":"2020-02-17T16:42:24","modified_gmt":"2020-02-17T11:12:24","slug":"weekly-ppc-news-microsoft-advertisings-if-function-ppc-automation-trends-in-2020","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-microsoft-advertisings-if-function-ppc-automation-trends-in-2020\/","title":{"rendered":"Weekly PPC News – Microsoft Advertising’s If Function, PPC Automation Trends in 2020 and more"},"content":{"rendered":"

Welcome to this week’s PPC News recap! Availability of\u00a0v202002\u00a0of the Google Ad Manager API,\u00a0Facebook conversion objective campaigns to grow down-funnel conversions, Top PPC automation trends in 2020, More relevant ad with if function and more.<\/p>\n

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Making it easier to see how campaign changes impact ads performance in Google Ads<\/a>\u00a0–\u00a0To help you understand the impact of your campaign changes, Google Ads has made it easier to view changes annotated in your performance charts.<\/p>\n\"\"<\/a>\n

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Announcing v202002 of the Google Ad Manager API<\/a>\u00a0– Google Ads announces the availability of\u00a0v202002\u00a0of the Google Ad Manager API\u00a0 which includes several new features around video ads.API.<\/p>\n

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7 Fundamental Facebook Advertising Tips for Small Business Marketers<\/a>\u00a0–\u00a0Facebook is a fantastic place to reach new audiences and grow your business. Michelle Morgan<\/a> helps us to know seven tips for how your small business can leverage Facebook Ads and see success.<\/p>\n\"\"<\/a>\n

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Is Pinterest Ads Right For You?<\/a>\u00a0–\u00a0 Pinterest gives you a lot of great ad formats but if you haven’t tried them,\u00a0you might wonder if this channel is really worth it for your brand. Kristin Palmer<\/a> explains some resources to help you evaluate if Pinterest might be a great fit.<\/p>\n

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HOW TO STRUCTURE YOUR ACCOUNT FOR SMART BIDDING SUCCESS<\/a>\u00a0– Before picking up an automated bidding strategy for your account, we need to see if your account is structured for success. In this blog post, Emma Welcher<\/a> helps us to understand how we can prepare our account for automation.<\/p>\n\"\"<\/a>\n

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Deliver more relevant ads with IF functions<\/a>\u00a0–\u00a0Optimizing ad copy is an essential part of a successful campaign. To give\u00a0advertisers an easy way to tailor their ad copy for different devices and audiences, Microsoft Advertising has\u00a0announced the global availability of IF functions. More insight into this blog post.<\/p>\n

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Growth Tactics: Use Facebook Conversion Objective Campaigns to Grow Down-Funnel Conversions<\/a>\u00a0-Facebook offers a wide range of campaign objectives to help get users to engage with your ads in certain ways. In this article, the author helps us to know, how Facebook Conversion can help to grow down funnel conversions.<\/p>\n\"\"<\/a>\n

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The Top PPC Automation Trends to Expect in 2020<\/a>\u00a0–\u00a0 As\u00a0automation has been a disruptive industry trend over the last several years, here we learn\u00a0four things to expect out of PPC automation in 2020.<\/p>\n

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