{"id":11037,"date":"2020-02-24T17:30:21","date_gmt":"2020-02-24T12:00:21","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11037"},"modified":"2020-02-24T17:30:21","modified_gmt":"2020-02-24T12:00:21","slug":"weekly-ppc-news-achieve-google-ads-optimization-scoredetermine-roas-and-more","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/weekly-ppc-news-achieve-google-ads-optimization-scoredetermine-roas-and-more\/","title":{"rendered":"Weekly PPC News -Achieve\u00a0Google Ads Optimization Score,Determine ROAS and more"},"content":{"rendered":"<p class=\"lead\">Welcome to this week&#8217;s PPC News recap! Continous audience sharing in your Google Ads manager account, Understanding ROAS,\u00a0Using the Google Tag Manager template gallery, Achieve\u00a0Google Ads optimization score to 100% and more.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9659479\" target=\"_blank\" rel=\"noopener\">Easily share remarketing lists across your manager and sub-accounts<\/a>\u00a0&#8211; Google Ads\u00a0now enables continuous audience sharing in your manager accounts to\u00a0make it easier to quickly share your audience lists.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/02\/Easily-share-remarketing-lists.png\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"307\" class=\"aligncenter size-full wp-image-11039\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/02\/Easily-share-remarketing-lists.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p class=\"pagetitle\"><a href=\"https:\/\/grouptwentyseven.com\/blog\/do-you-really-want-a-100-google-ads-optimization-score\/\" target=\"_blank\" rel=\"noopener\">Do You Really Want a 100% Google Ads Optimization Score?<\/a>\u00a0&#8211; In this informative blog post, <a href=\"https:\/\/twitter.com\/GrpTwentySeven\" target=\"_blank\" rel=\"noopener\">Pauline Jakober<\/a> helps to know the results of applying Google&#8217;s recommendation to achieve\u00a0Google Ads optimization score to 100% in one of her client&#8217;s account.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.brainlabsdigital.com\/events\/introduction-to-google-ads-scripts\/\" target=\"_blank\" rel=\"noopener\">Introduction to Google Ads Scripts<\/a>\u00a0&#8211; If you are new to using Google Ads scripts and would like to get started with it, learn from three examples mentioned in this brief blog post.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.visiture.com\/blog\/four-simple-steps-for-retargeting-on-instagram\/\" target=\"_blank\" rel=\"noopener\">Four Simple Steps for Retargeting on Instagram<\/a>\u00a0&#8211; Retargeting ad campaigns are an extremely useful tool for getting through the mass of posts to reach those who are actually interested in what a company is offering. <a href=\"https:\/\/twitter.com\/Visiture_Search\" target=\"_blank\" rel=\"noopener\">Ronald Dod<\/a> helps to know four simple steps, sellers must keep in mind when retargeting on Instagram.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title \"><a href=\"http:\/\/www.clixmarketing.com\/blog\/2020\/02\/17\/using-the-google-tag-manager-template-gallery\/\" target=\"_blank\" rel=\"noopener\">Using the Google Tag Manager Template Gallery<\/a>\u00a0&#8211;\u00a0Google Tag Manager has an extensive collection of built-in tag templates. In this article, <a href=\"https:\/\/twitter.com\/timothyjjensen\" target=\"_blank\" rel=\"noopener\">Tim Jensen<\/a> explains the way to access the community template gallery and how you can add a template to your account.<\/p>\n<a href=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/02\/Adding-a-Template-to-Your-Account.png\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"343\" class=\"aligncenter size-full wp-image-11041\" src=\"https:\/\/www.karooya.com\/blog\/wp-content\/uploads\/2020\/02\/Adding-a-Template-to-Your-Account.png\" alt=\"\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/amazon-advertising-survey-2020-329346\" target=\"_blank\" rel=\"noopener\">Vast majority of Amazon advertisers plan to spend more on ads again this year<\/a>\u00a0&#8211; <a href=\"https:\/\/twitter.com\/GinnyMarvin\" target=\"_blank\" rel=\"noopener\">Ginny Marvin<\/a> shares the prediction as per the last survey of Amazon advertisers in 2018 that Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/adespresso.com\/blog\/roas-how-to-maximize-return-on-ad-spend\/\" target=\"_blank\" rel=\"noopener\">What is ROAS? How to Maximize your Return on Ad Spend<\/a>\u00a0&#8211; An informative article by <a href=\"https:\/\/twitter.com\/BSmarketer\" target=\"_blank\" rel=\"noopener\">Brad Smith<\/a> to make advertisers understand\u00a0ROAS and how can they determine it?<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script-329525\" target=\"_blank\" rel=\"noopener\">Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script<\/a>\u00a0&#8211; A Google Ads script by <a href=\"https:\/\/twitter.com\/dangilbertppc\" target=\"_blank\" rel=\"noopener\">Daniel Gilbert<\/a> to stop spending your precious budget on\u00a0close variants to phrase and BMM keyword types.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Links<\/strong><\/p>\n<ul>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/how-to-add-structured-snippet-extension-to-your-google-ads-account\/\" target=\"_blank\" rel=\"noopener\">How To Add Structured Snippet Extension To Your Google Ads Account?<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/google-ads-keyword-match-type-best-practices\/\" target=\"_blank\" rel=\"noopener\">Google Ads Keyword Match Type Best Practices<\/a><\/li>\n<li class=\"single-title\"><a href=\"https:\/\/www.karooya.com\/blog\/new-feature-filter-added-to-karooyas-negative-keywords-tool\/\" target=\"_blank\" rel=\"noopener\">[New Feature] Filter Added To Karooya\u2019s Negative Keywords Tool<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to this week&#8217;s PPC News recap! Continous audience sharing in your Google Ads manager account, Understanding ROAS,\u00a0Using the Google Tag Manager template gallery, Achieve\u00a0Google Ads optimization score to 100% and more.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-11037","post","type-post","status-publish","format-standard","hentry","category-ppc-roundup"],"featured_image_src":null,"author_info":{"display_name":"Amita","author_link":"https:\/\/www.karooya.com\/blog\/author\/amita\/"},"_links":{"self":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/comments?post=11037"}],"version-history":[{"count":3,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11037\/revisions"}],"predecessor-version":[{"id":11043,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/posts\/11037\/revisions\/11043"}],"wp:attachment":[{"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/media?parent=11037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/categories?post=11037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karooya.com\/blog\/wp-json\/wp\/v2\/tags?post=11037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}