{"id":11062,"date":"2020-03-02T16:22:40","date_gmt":"2020-03-02T10:52:40","guid":{"rendered":"https:\/\/www.karooya.com\/blog\/?p=11062"},"modified":"2020-03-02T16:24:15","modified_gmt":"2020-03-02T10:54:15","slug":"monthly-roundup-top-ppc-news-february-2020","status":"publish","type":"post","link":"https:\/\/www.karooya.com\/blog\/monthly-roundup-top-ppc-news-february-2020\/","title":{"rendered":"Monthly Roundup | Top PPC News | February 2020"},"content":{"rendered":"

Here is a quick recap of top PPC posts that were trending in the month of February. Announcement of new Shopping functionalities in Microsoft Ads, Announcement of two new features by Quora: Advanced Match and Conversions Windows, Google Ads released\u00a0v3_0 of the\u00a0Google Ads API beta, More relevant ads with IF functions in Microsoft Advertising and more.<\/p>\n

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Explore new Product Group capabilities for Shopping Campaigns<\/a>\u00a0–\u00a0To\u00a0save time while managing your Shopping Campaigns and to give you enhanced visibility into account performance, Microsoft Ads has\u00a0announced new\u00a0Shopping Campaign\u00a0functionalities. Learn more about this announcement here.<\/p>\n

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Gmail on standard Shopping campaigns<\/a>\u00a0–\u00a0Shopping ads (both Product Shopping ads and Showcase Shopping ads) that target the Google Display Network will be\u00a0eligible to appear\u00a0on Gmail in addition to YouTube and\u00a0Google Discover from March 4th, 2020.\u00a0Get more insight here.<\/p>\n

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Making it easier to see how campaign changes impact ads performance in Google Ads<\/a>\u00a0–\u00a0To help you understand the impact of your campaign changes, Google Ads has made it easier to view changes annotated in your performance charts.<\/p>\n\"\"<\/a>\n

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Better Measure and Attribute Conversions with Advanced Match and Conversion Windows<\/a>\u00a0–\u00a0Quora announces\u00a0two new features to help you measure and attribute conversions: Advanced Match and Conversions Windows. Learn more about these two features in this informative blog post.<\/p>\n

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Easily share remarketing lists across your manager and sub-accounts<\/a>\u00a0–\u00a0Google Ads\u00a0now enables continuous audience sharing in your manager accounts to\u00a0make it easier to quickly share your audience lists.<\/p>\n\"\"<\/a>\n

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Announcing v202002 of the Google Ad Manager API<\/a>\u00a0–\u00a0Google Ads announces the availability of\u00a0v202002\u00a0of the Google Ad Manager API\u00a0 which includes several new features around video ads.API.<\/p>\n

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Deliver more relevant ads with IF functions<\/a>\u00a0–\u00a0Optimizing ad copy is an essential part of a successful campaign. To give\u00a0advertisers an easy way to tailor their ad copy for different devices and audiences, Microsoft Advertising has\u00a0announced the global availability of IF functions. More insight into this blog post.<\/p>\n

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More Ways LinkedIn Can Help You Find the Audiences to Grow Your Business<\/a>\u00a0– The goal of any B2B marketing campaign is to reach the right audience.LinkedIn has been busy working on the same line. Learn some latest advances to keep track of it in this blog post.<\/p>\n

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Ad Export Feature Added to the ETA Preview Tool<\/a>\u00a0– ETA Preview Tool has been updated with “Export Feature” for quick upload on your Google Ads Account. Get more insight here.<\/p>\n\"\"<\/a>\n

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Announcing v3_0 of the Google Ads API beta<\/a>\u00a0– Google ad has announced\u00a0the v3_0 release of the\u00a0Google Ads API beta on February 27th. Learn more about this release in this brief blog post.<\/p>\n

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Related Links<\/strong><\/p>\n